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Time is never the same and so also the tastes and preferences of the people. In this evolving world, it is very essential to compete with the time and cater to the needs and wants of people. The trend for any product or service will decide the demand for it. For this it is essential to undertake Marketing Research. Marketing research is a process in which the marketer or a researcher gathers relevant data or information from the consumers and record it for analyzing in future. This process can be both quantitative as well as qualitative. The companies conduct in order to understand the emerging consumer trends. It is very essential to understand the emerging consumer trends as this will only help in understanding the needs, tastes and preferences of the consumers. Time to time, the consumer trends keeps on changing. There are various Market research companies that conduct surveys in order to know the upcoming consumer trends. Some of the upcoming consumer trends that have been known for the year 2013 are usage of Credit Cards, craze for automobiles, mobile addictions, need for eco-friendly and recyclable products, mobile applications, fashion and lifestyle needs, data-mining, etc…. Based upon the consumer trends, the companies conduct market research meetings so that they can research on consumer behavior. Consumer behavior is a study or process in order to understand the decision making process amongst consumers. This study also helps in knowing the psyche and mind set of the consumers towards products/services. It is very essential to research on consumer behavior prior going for any product manufacturing. Before developing any product, the companies need to face lot of marketing problems. They need to face problems like consumers, product, sales promotion, market competition, etc…. The future of marketing research is very bright and so also it helps the companies in getting business solutions. Though entails a lot of cost to the company, it can reap future benefits to them. A small research cost can lead to enormous profits for future. shows the true picture about the potential of their product or service in market. The data is the most useful asset of any company. The data or information can be on anything. The market research collects data and on the data only the analysis is performed. These days the data mining trend is increasing in the multinational companies. From career perspective the data mining trend professionals is in demand. Data mining is a process in which analysis is performed on the data with the help of analytical tools. Analytical tools like SAS, SPSS, etc. help in performing data mining trends. It helps in knowing relation between the internal factors like positioning of the product, price and skills of staff members and external factors like competition, demographics, etc. The future of marketing research is indeed fruitful for companies. In the coming time, almost all the companies will only rely and adopt market research techniques. Market research is indeed a long term source of benefits for the companies. About Author You can read various articles about the prospects are well as the Marketing Research and Emerging Consumer Trends. For more information visit: future of marketing reasearch Or Emerging consumer trends.
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