SEO A New BOOM In The IT Field

As we all know that making a website is not only sufficient in the today’s world which is full of new & very much advanced technologies in every field mainly in the field of information technology or we can also say in software field. It is not only sufficient to make the website of a company or any type of organization but it is also very much necessary to get first position of that website in all types of search engines for example Google, yahoo, Bing & Rediff & for getting first position we have to use the search engine optimization technique for that particular website.

Now we will discuss about the term SEO. As the name indicates search engine optimization its main work is to get the first position of any website in all types of search engines or we can say that it is done to get the first rank in the search engines or also for improving their ranks.

According to Local SEO Expert, SEO work process is completely based on five parts. Which are as follows:

1. Crawling 2. Indexing 3. Processing 4. Calculating Relevancy 5. Retrieving Results

Crawling-This process is of combining all the web pages which are linked to any website at one place this is done by particular software which is named as the crawler or spider.

Indexing-It is simply explained as the process of making a large database or file in which all the web pages would be kept for later use according to their performance & keywords used in them.

Processing-It main work is to process according to the user’s request & also does comparison of the search query with the pages kept in the database of the following search engine.

Calculating Relevancy-When a search request send by a user and there were more than one pages related to that request than the search engine will give result according to their relevance.

Retrieving Results-This is the final step in this the search engine give the best outputs or results according to the user’s queries.

There are only two basic steps of doing seo of a website. Which are as – 1. ON-PAGE SEO 2. OFF-PAGE SEO

ON-PAGE SEO-This terminology main work is to maintain each & everything should be there on their appropriate places such as keywords on correct places, using unique content, appropriate title of every page, unique keywords selection. There were some particular steps of doing on-page optimization of a particular website. Which are as follows :

1. Unique Content 2. Best Keywords 3. Title Tags 4. Meta Tags 5. Meta Description 6. Alt Tags 7. Friendly URL 8. Internal & External Links 9. Anchor Text 10. Robot Text 11. Sitemaps Submit 12. Page Loading Speed 13. Website Analysis

OFF-PAGE SEO-This is mainly used for increasing the popularity of any website by using many specific techniques such as link building, article writing, blog submission, RSS feed submission, video sharing etc. Some steps which are very helpful in this which are as follows –

There are two types of SEO techniques which are to be explained as follows: 1. White Hat SEO Technique 2. Black Hat SEO Technique

White Hat SEO Technique-This technique work process according to the rules & regulations made by the search engines & it also not involves any type of deception. It is one of the best & mostly used types of seo technique by the genuine users only.

Black Hat SEO Technique-This technique uses the wrong method to get rankings in the search engines. It is full of deception.

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