NEW YORK , May 10, 2012 /PRNewswire/ -- There's a point in every mother or daughter's lifewhen they realize "she's just like me"...and that's pretty awesome.From music, to fashion, to the latest i-gadget accessory, teenshave the power to help shape their mom's choices. It's also nosurprise that mothers are especially powerful role models for theirdaughters, particularly when it comes to health and nutrition.Simply watching a mom engage in healthy habits, like enjoying anutritious breakfast with lowfat milk, can set the stage for alifetime of smart choices. In particular, research suggests thatmoms who drink milk are likely to have daughters who drink milk.This influence has been shown throughout childhood, but the impactappears to be the strongest in the early years of her daughter'slife. (Photo: photos.prnewswire.com/prnh/20120510/CG05468 ) Actress Nina Dobrev of "The Vampire Diaries" understands that good role modeling starts with simple, positiveacts like these. That's why she and her mother are teaming up withthe National Milk Mustache "got milk?" Campaign and Seventeen magazine to launch "Like Her, Like Me" -a program that draws attention to the many ways in which moms andteens can positively influence each other. |
The campaign culminatesin a search for special mother-daughter duos to appear in theirvery own Milk Mustache ad. This is the first time that Nina and hermother team-up in an ad. "My mom and I are especially close - we've learned a lot from eachother. Growing up, my mom would make us oatmeal with milk; we'dspend time together as a family during breakfast which is, handsdown, the most important meal of the day," said Dobrev.
"Throughthe 'Like Her, Like Me' program, we want to inspire moms and teens to share more specialmoments and healthy habits - whether they're swapping stories overa glass of milk or bonding at breakfast." It's Just Not Breakfast without Milk Teens who eat meals regularly with their parents are more likely todrink milk, eat nutrient-rich fruit and vegetables, and are lesslikely to skip breakfast. They also tend to do better in school."Breakfast time really can be family time. Even if it's just 15minutes before heading out, it's so important for moms and kids tospend quality time together and start the day off with a deliciousbreakfast - for nutrition and far beyond," said Carolyn O'Neil, MS,RD., co-author of The Dish on Eating Healthy and Being Fabulous ! "As a mother, I know that the bonding and support benefits offamily meals can extend far beyond what's on the plate." Breakfast is the perfect time to model healthy habits for the wholefamily, including drinking milk. Serving milk and its 9 essentialnutrients at breakfast - whether in a glass, on cereal or in asmoothie - is a small step that can make a big difference.
It'stasty and easy to incorporate into your morning meal - add some toyour latte, oatmeal or pair it with your morning banana. Be the Next Mother Daughter Milk Mustache Team! Did you introduce your mom to the wonders of hot yoga? Did youteach your daughter how to make that secret family recipe?Questions like these inspired the "Like Her, Like Me" campaign -and Nina and her mom want to hear your answers! Together with America and the National Milk Mustache "got milk?"Campaign , Nina and her mom Michaela will help select three teamsthat exemplify positive role modeling to appear in their very ownMilk Mustache ad. The winners will win a trip to New York City , for a Milk Mustache ad photo shoot that will grace the pages of Seventeen magazine this fall. So, by June 22, 2012 , grab a camera, have fun, and, in two minutes or less, show whatmakes you an awesome team, including tips on how milk at breakfasthelps you both start the day off strong. Upload your entries atSeventeen.com or TheBreakfastProject.com.
The three winning groupswill be featured in an ad as the next Milk Mustache stars! Head to TheBreakfastProject.com or follow @milkmustache on Twitterfor inspiration, information and more ways to start the day offright with milk at home. About the National Milk Mustache "got milk?" Campaign The Milk Processor Education Program (MilkPEP), Washington, D.C. , is funded by the nation's milk processors, who are committed toincreasing fluid milk consumption. The MilkPEP Board runs theNational Milk Mustache "got milk?" Campaign, a multi-facetedcampaign designed to educate consumers about the health benefits ofmilk.
For more information, go to or Facebook.com/MilkMustache. Deutsch, A Lowe and PartnersCompany, is the creative agency for the National Milk Mustache "gotmilk-" Campaign. About Seventeen Seventeen ( ) is the best-selling monthly teen magazine, reaching more than 13million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health andentertainment, as well as information and advice on the complexreal-life issues that young women face every day.
Readers caninteract with the brand on the digital front, with the Seventeen Ultimate Fashion Flipbook iphone app as well as with the monthlyedition of the magazine on the iPad. In addition to its U.S.flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, one of the nation's largestdiversified communications companies. With its acquisition ofLagardere SCA's 100 titles in 14 countries outside of France , Hearst Magazines now publishes more than 300 editions around theworld, including 20 U.S. titles.
Hearst Magazines is a leadingpublisher of monthly magazines in the U.S. in terms of totalcirculation and reaches 87 million adults (Spring 2011 MRI). Follow Seventeen on Twitter at @seventeenmag.  Fisher JO, Mitchell D, Smicklas-Wright H, Birch LL.
Maternalmilk consumption predicts the tradeoff between milk and soft drinksin young girls' diets. Journal of Nutrition. 2001;131:246-250. SOURCE MilkPEP Copyright 2010 PR Newswire. All Rights Reserved.
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