Tan skin is something that our society celebrates as a thing of beauty and modernity. What many people don’t know is that tan skin didn’t always have the same cultural meaning that it does today. Up until about the 1920’s, tan skin was a sign of being poor in the United States. This was often associated with those who labored outdoors. Pale and fair skin was a mark of the upper class and the image of beauty (think Great Gatsby). Everything changed when Coco Chanel came back from a boat trip incredibly tan in 1923. Her new and darkened look spawned a fashion trend that is still around today. From then forward, society is chasing that golden bronze color and has found a variety of solutions. Tanning has come a long way since the 1920’s. Society now has a variety of options for tanning that work with different shades of skin. Those with incredibly fair skin need to exercise caution with the amount of time they spend in the tanning bed and may be better suited for sprayless tanning. Those with darker skin should consult with a tanning professional to find the right amount of time to spend in the tanning bed to get their desired shade. Modern tanning salons are built with the customer in mind. Many salons employ the use of modular construction which allows the salon to be outfitted based on the customers’ needs. Modular construction fabricates the walls, doors and other components under factory- controlled conditions. This leads to fast installation time and comes with the flexibility to move or reconfigure the walls. In conclusion, tan skin is here to stay, and be sure to go to tanning salons that use modular construction.
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