John Smeak is an experienced professional who has held several positions in sales and marketing throughout his career. Now, John Smeak is President of JMS Sales and Marketing, a South Carolina business that he started himself. If you are looking for some ways to market your business, John Smeak offers some tips that can help. Know your audience: Find out who uses your product or services, and think about whom you want to reach. John Smeak says that a good way to make your marketing effective is to target people who could use your product, but don’t yet. Factors related to finding your audience could be neighborhood, income level, demographics, and interest. Once you’ve determined your audience, tailor your marketing strategy to them. John Smeak often recommends that businesses do some research before launching any marketing campaign, to make sure the materials make sense to their audience. Set a budget: Figure out how much you can afford to spend on marketing. John Smeak says that you should budget both time and money for marketing. Plan ahead to make time for marketing in your work plan. If your staff is in charge of marketing, John Smeak says that you should make sure they have enough time to do their jobs well. Talk to an expert: You know your business best, but if you’re not a marketing professional, you might want to hire one. Depending on your budget, this could be anything from a short consultation to a full-scale marketing campaign done by a professional agency. While many small businesses balk at the idea of hiring someone, a marketing professional can make sure that you get the most from your marketing budget. John Smeak says that hiring someone can actually save you money in the long run. Focus on your service: No matter how good your marketing strategy is, John Smeak always reminds business owners that customers won’t come back if they are not happy with the services they receive. Even if you put a lot of energy into marketing, remember to keep the focus on your services. Giving customers an excellent product will earn you word of mouth referrals, good online reviews, and other types of free marketing as well. John Smeak loves to help small and medium businesses with their marketing strategies. If you are looking for marketing help and advice, get in touch with John Smeak at JMS Sales and Marketing.
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