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Raw Appeal by Marina Correa





Article Author Biography
Raw Appeal by
Article Posted: 09/02/2013
Article Views: 179
Articles Written: 146
Word Count: 262
Article Votes: 0
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Raw Appeal


 
Art and Culture,Self Improvement,Consumer
By Marina Correa Photography: Andre J Fanthome; courtesy Lotus Design

Delhi-based Lotus Design Studio design a boutique for Gaurav Gupta, where structure and form converge to reflect the fashion designer’s sartorial sensibility…

As one enters fashion designer Gaurav Gupta’s boutique, anorexic mannequins hanging from the ceiling and a looped cast iron gate lend an edgy feel to the space, but only just.

Because, as you turn the corner, plenty of avant-garde influences such as an asymmetrical leather sofa and table, handcrafted metallic hooks, Art Nouveau-inspired lacquered steel display racks, among others, impart an eclectic vibe to the 1,250 sq ft area.

Conceived as an immersive environment sculpted in monochrome, “the concept for the store was born out of a duality of Gaurav’s collections for his prêt and couture lines”.

Suspended, curved walls act as dividers within the relatively tight volume, slicing the area into two zones without actually dividing it; allowing for a free flowing circulatory path.

The sand cast iron shelves juxtaposed against the rough finished concrete walls and exposed concrete ceiling lend the space a raw aesthetic appeal. Contrastingly, the polished concrete flooring balances this equation with smoothness and gloss. Adding an element of surrealism, mirrors are designed using fabric draped on their sides, which create an illusion of them melting!

Being a designer boutique, the firm has placed great emphasis on hand-crafted features right from cast concrete panels to hand-forged ceiling — reflecting an honesty right from conception to execution, through raw materiality, where structure and form are the showstoppers.

to view images click on www.indiaartndesign.com

Related Articles - Lotus Design Studio, Gaurav Gupta, fashion designer’s, Delhi, boutique, designer boutique, Architecture, interior design.,

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