If you are a B2B company, one of the best social media platforms to focus on is LinkedIn. Not only should you have a fully-completed and optimized personal LinkedIn profile, you should also have a LinkedIn page for your company. There are several useful features that LinkedIn offers for your company page. 1. Image Header — We’ve all heard the old adage, “A picture’s worth a thousand words.” You have the opportunity to create a header image to welcome viewers to your company page. LINKEDIN HEADER IMAGE HERE 2. Services Tabs — LinkedIn also makes it easy for you to communicate the benefits for your services to your visitors. SERVICES Click on the ‘Services‘ tab to create a sub-page dedicated to each of your services. You can upload an image for each service page and even request recommendations to display. SOCIAL MEDIA SERVICES 3. Company Status Updates — You can keep your followers abreast of company news, industry offerings by posting across various social media platforms. Our status updates now show up front and center, so it’s easy for visitors to read, like, comment and share. Feature a post to bring it up to the top of the page. To do this, follow these simple steps: 1. Go to your company page and where you would normally add an update, click on the paperclip. (PS You can still add an update too if you want!) 2. You can upload any file you have on your computer. (It does not have to be a URL like it does on your personal profile page.) To upload a file successfully though, you have to make sure that the file name has no spaces in it. (So instead of Chatter Buzz photo.jpg, it would be ChatterBuzzphoto.jpg) 3. After you have successfully uploaded the file, edit the title and add your description to it. The first 250 characters of your description will appear. 4. And then click upload. Voila! Have questions about ways to leverage LinkedIn for your business? Call us at 321-236-BUZZ(2899) and we can help you!
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