Anyone who has ever voted in his life or watched an election from close quarters would know how the opinions of the people in the country or the constituency regarding the political party or the candidate go a long way in deciding the winner of the contest. However, one can be rest assured that people who fight the elections always try and get to know the public opinion so that they can rework their agendas and policies in order to serve the people better. Additionally, it is also important to know about any grievances that the people may have and if they get to know that, then they would have an opportunity of correcting those problems.
It is needless to say, that an elected representative of the government who takes care of the people for whom he or she is responsible will surely end up garnering a positive response when election time comes along. However, it is necessary for them to know whether the public is going through any anxieties or not, which is why it is important to conduct an online survey every month or every few months so that the people who matter are aware of the issues which have proven to be the talking point. In addition to that, one can also get to know whether a particular policy has worked or not or whether the people are happy with it or not.
So, as one can easily realize there is a definite need to formulate a system with the help of which People Opinion could be collected and analyzed so that a clear picture of the situation is available to the policy maker. However, the need has always been there but in the earlier times, there were not many effective ways in which this could be accomplished since the task of collecting Public Opinion simply took too much time but the situation has changed completely with the establishment of the internet, which has made data collection a much speedier task. Usually a survey used to be conducted with the help of a questionnaire, which was basically a document detailing certain questions much like it is the case in relation to an online survey; however, the amount of time it took to conduct a whole survey with the help of a questionnaire as the only mode of collecting primary data made it a tedious and costly task. In addition to that it was not possible for the people to conduct such a survey on a regular basis since it was simply not worth it due to the amount of time it consumed as well as the costs it incurred due to the amount of manpower one that needed to be employed.
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