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With the holiday season fast approaching, many retailers are looking to spruce up their stores before the biggest shopping time of the year occurs. Stores are looking for all kinds of solutions to get customers through their doors and to get them to buy products. A story was recently published about how Nordstrom was going to be adding iPads to their dressing rooms. The thought process is that this would encourage customers to spend more by giving them quick access to the store’s catalog of items and see what other styles, colors and sizes are available. Capitalizing on a younger market, Nordstrom saw the iPads as a way to speak in a language that was already common with its customers. Although this solution is somewhat unique, it is also very expensive. Simply improving upon dressing rooms doesn’t have to be nearly that complicated to give customers what they need. Understanding what the customers need is crucial to increasing sales and providing the right kind of dressing room. What many stores are doing is creating a space right outside the dressing room for an employee. This employee serves several roles, which are targeted at giving the customer the best possible dressing room experience. The employee will be in charge of helping the customers find a dressing room, as well as assisting with finding different sizes or colors of garments. Simply having an employee in this space has been proven in multiple retail studies to dramatically increase sales. Dressing room construction is also very important for success. Modular construction is perfect for the retail space as it is built and installed incredibly quickly without all the dust and mess often associated with construction. Modular wall systems are designed to be customizable to any retail stores with options for numerous wall and door colors and accessories like benches, lighting and mirrors. In conclusion, dressing room improvements don’t have to be as complicated as adding an iPad to each room; rather, adding an employee and using some creative building methods can greatly increase conversion rates.
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dressing room, fitting room, changing room, nordstrom, dressing room construction, changing room design, retail fitting rooms, holiday shopping,
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