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The industry of cloud-based applications has grown tremendously in the last few years. One of the contributors to the advancement of this industry is Cloud CRM application. The growth and popularity of Cloud CRM is phenomenal. As business entrepreneurs have realized the benefits of having a Cloud infrastructure, CRM is perhaps one of the common cloud-based applications to be adopted. It is interesting to note that prior to the integration of cloud technology, CRM was considered mainly for the large businesses. The high implementation cost and excess IT dependency prevented small and medium-sized businesses to adopt on-premise CRM. Cloud technology made CRM a business tool for the masses. It enabled small start-up ventures to improve customer relationship management service at a minimum cost. How SaaS CRM works? In a SaaS CRM, the CRM is hosted in a shared platform (cloud). An account is created after the deal is finalized between the organization and the vendor. The users of the organization access the CRM software as a service over the internet. The presence of the cloud technology makes the CRM accessible from everywhere. All what is required is an internet-enabled device for the user to log into the CRM database. According to the experts, the provision-based feature of SaaS CRM attracts many small and medium-sized companies toward it. Considering the provision-based feature, it is possible for organizations to test the software before making the investment. This is particularly beneficial for small companies who are more apprehensive before investing in any software. SaaS CRM eliminates the need of software licensing. Since the software is accessible over the web on a subscription basis, it does not require organizations to buy the software license from the proprietor. Moreover, as the cloud vendor manages the infrastructure for hosting the software, companies are saved from hardware maintenance expense too. Reliable cloud CRM providers ensure that the users get to work on the latest versions of the customer relationship management software solution. They frequently upgrade the software for the benefit of the users. What does the statistics say? The different features of Cloud CRM have really worked in the favor of the small and medium-sized companies. It’s no surprise that they are choosing cloud CRM big time. Here is what one of the recent stats show: By 2020, Cloud CRM demand is expected to grow by 50%. Studying the market condition, it is assumed that the majority of Cloud CRM buyers will be the small and medium-sized businesses. (Gartner report) Experts’ opinion Investing in Cloud CRM is a smart business decision. However, before the plunge, it is important for potential buyers to be cognizant about certain factors. Here are a couple of these: · Data restoration: Service failure is a rare possibility in Cloud based services. In such occasions, the risk of losing data can arise if there is no proper data backup plan. This is precisely why organizations need to be careful to choose a cloud service provider that offers effective data restoration solution. · Downtime: As mentioned-above, service outage can always occur while using cloud-based services. However, reliable cloud-based service providers have round the clock technical support teams to cater system failure. Organizations should enquire about the availability of support service while selecting a cloud vendor. Author’s Bio: Paul Anderson is a renowned author who has written several articles and write-ups on enterprise applications such as customer relationship management service and customer relationship management software solution. In this article, he talks about the popularity of Cloud CRM and states a few of its advantageous features.
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