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2013 was a year of dramatic changes for Google. May 22 Penguin 2.0 updates had affected mostly small business websites. After seeing some severe deductions in traffic, the webmasters have seen some improvement in the traffic influx after the softening of the Panda update from Google. In this response, the webmasters are now taking different shifts towards SEO. While long overdue, this is considered a right move. There are companies that are looking to forward to adopting lower quality SEO services as they fear the Google algorithm changes. Here are some reasons that the webmasters should consider: As the best SEO company India, many of us might think that Google had asked us to. Many of us can dismiss this as a marketing content, Google had already stated that they will no longer tolerate the SEO tactics that operated in 2008. This will include article spinning, keyword stuffing, reborn domains, paid links, thin content, duplicate content, and excessive bookmarks, etc. Even if the website has not received any kind of unnatural link warning, the writing is available on the blog sites, where Google emphasizes on quality to improve success. The message is clear and it is important to honor their power amongst the search engines. Plenty of websites have already recovered from Penguin updates. What is important to understand is that each case is different and level of returning traffic varies. The technical issues can be fixed easily by simply using the Webmaster Tools. All duplicate content should be immediately removed. No titles should be keyword stuffed and thin content be replaced with an effective content marketing. It is sometimes expensive to recover from Google updates. The off-site issues like bad link building, are harder to correct. There are organizations that send “link removal requests” to other companies who have build those links. All small business use bad linking and ineffective content marketing as SEO tactic. It is important that they be intuitive and experiment with newsjacking. These activities are expensive. The smart business entrepreneurs are moving towards the future and decided to spend more on SEO by employing quality services and repeating their mistakes. The small and medium sized businesses are forgetting about SEO once they have hired a firm for the job. This infringes on one of major business outsourcing tenets. It is imperative to outsource process and deployment but maintain strict accountability and monitoring. It isn’t surprising that businesses are feeling that they should have done due-diligence before the vendor selection process. This would lead to better understanding of the various cons and risks associated with SEO. It is no longer a technical project and has merged with marketing and public relations. The CEOs have realized the importance of SEO and are therefore finding ways that amplify SEO in an all-marketing activity. It is important that all available SEO opportunities by utilizing the social media platforms. The data provided by best SEO company India states that the SEO is still a great investment. This means that vendors should not look for cheaper options but consider operating on more money as SEO improves returns. The cost per lead is attractive, and with integrated marketing strategies, one can accomplish success. As technologies mature, the prices typically alter along the way. SEO remains to be in the same playbook as others in the industries. In the last few years, the changes have been drastic from infancy and adolescence. Each Google update has acted as milestones. With SEO becoming increasingly difficult, the return on it remains high. Author Bio: The author thinks that best SEO company India will consider in increasing their investments in SEO as it not only creates a brand presence but also converts prospect sales into leads. To know more about the services, please visit seomantra.net
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