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Vancouver, BC (PRWEB) May 28, 2012 Prestige Marketing, Inc., a specialist in internet marketing andonline advertising, provides small and mid-sized businesses in theNorth American Market with assistance launching and maintainingtheir paid search advertising campaigns. What is paid search marketing? Also known as "paid inclusion," paid search marketing is anadvertising strategy that leverages the number one tool thatindividuals use to find content online: search engines. Normally,when a user types a search term into Bing, Google, or anothersearch engine, they may be provided with both sponsored andnon-sponsored results. The non-sponsored results appear purely as afunction of the page rankings associated with each webpage;typically these rankings are derived from such statistics as thepage's use of SEO and the number of inbound links on other sitesthat will lead individuals to that page. Sponsored results appear on the search listings because the companyin question has paid them to show up in a prominent position. Ineffect, sponsored search engine listings are a form of advertising.However, they can be a particularly powerful form of marketingbecause to many users they do not appear to be advertisements. Evenif they are labeled as "paid search results," as can be true onsome search engines, the nature of reading on the internet skimmingand scanning rather than reading every word can cause search usersto not perceive these short descriptions and links as marketingmaterials. This is highly significant. Advertising research has demonstratedthat the more ads a person is exposed to, the more "immunity" theytend to build up to marketing messages. When users see a marketingmessage and do not mentally classify it as an advertisement, theyare more likely to pay close attention to it. In this phenomenonlies much of the power of paid search marketing. Another reason why paid search marketing can be so effective is therapid-fire nature of the internet itself. Online search users donot want to spend an hour or more diligently looking for the bestsite for the product or service they desire. In general, what theywant is to access a good site fast, which means clicking on one ofthe top pages on the search listing. By using paid searchmarketing, firms can be sure that their pages will appear near thetop of search listings. The typical fee structure for a paid inclusion strategy involvesacquiring an annual subscription that will promote a single webpagein the paid search listings. The search engine involved willautomatically re-index the page on a regular basis to keep contentin the search engine fresh. For more details about how Prestige Marketing Inc. can assist youto begin or continue a paid search listing strategy, visit thecompany web page or email one of their specialists at:info(at)prestigemarketing(dot)ca. Read the full story at releases/2012/5/prweb9432677.htm . We are high quality suppliers, our products such as Rolling Baby Walker Manufacturer , China Baby Wooden Cribs for oversee buyer. To know more, please visits Bed Guard Rails.
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