Kids nowadays are technology and Internet gurus -- many at theage of 4 or 5 have already been introduced to the world of iPhonesand iPads. Now an option for online shopping for kids is available. Style Treasure, the first online store in Egypt, recently launchedits children"s department to accommodate busy parents andprovide a more interactive shopping experience for young ones. As you"d expect, the website layout is colorful.
An animatedintro welcomes you when you log on to the website, featuring a boyand girl enjoying a merry-go-round with the country"s mosttreasured landmarks -- the Giza Pyramids, the Nile River andthe Citadel. The illustration is mirrored on Style TreasureKids" gift boxes and wrapping paper. The displayed items are divided into feeding essentials, clothes,room accessories, baby accessories, toys, school supplies andstationery, and party supplies. As with the website for grown-ups,Style Treasure Kids offers a section for the newest items availableon the website. You will find everything from flannels, pacifiers and bottles byLouli"s to LE4,000 car seats and strollers.
Some of the itemsare a bit pricey, but the site saves you the hassle of a shoppingtrip in the crazy streets of Cairo. Many Egyptian designers have their children"s lines featuredon this custom-tailored website, such as "By Lisa,"which recently launched its new line of beach flip-flops for kids.The prices range between LE175 to LE195, according to the design. However, most of the items on display are imported, especially theclothing and baby gear. The brands SpunkyKids, Little MissSunshine, Zoe and Baby Gap have the lion"s share of thewebsite"s Stylish Me section.
The website offers a window of variety for parents who are shoppingfor their newborn from Mothercare, which has monopolized the marketfor kids" clothes since it opened a few years ago. The siteis no less expensive, though. Style Treasure"s website is comprehensive -- all that aparent needs, in one place. There is even a section for partysupplies, including cups, napkins, decorative items andpersonalized birthday banners. Visit the Style Treasure Kids website at This piece was originally published in Egypt Independent"sweekly print edition .
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