Raising Awareness to Childhood Obesity

Childhood Obesity isn't only about weight, but short and long-term emotional and physical health. Obesity increases the risk of heart disease, type 2 diabetes, stroke, many different cancers and osteoarthritis. The World Health Organization states that childhood obesity is preventable. The two causes of childhood obesity are an increase in high calorie foods that are high in fat; and decrease in physical activity.

We as parents are responsible.

First and foremost, one of the most influential things I can do as a mother is to lead by example. My children see the food that I choose to purchase, personally consume, and provide for them. The consumption of sugary drinks (including soda, energy drinks, vitamin drinks, juices, sweetened coffees & teas) is single-handedly the largest cause of obesity. Most of these drinks contain 16 teaspoons of sugar and an additional 240 calories. Replacing drinks with water is one of the simplest things we can do as parents to prevent obesity. Beyond drinks, eliminating processed foods and replacing them with minimally processed whole grains, lean proteins, fruits and vegetables will go even further in prevention and overall optimal health. Simple doesn't always mean easy, but there isn't anything more important than the health and well being of our children.

It can be difficult to stay the course, especially when marketing campaigns speak directly and powerfully to our children. I've encountered that with my own children. In 2012, Coke was a lead sponsor of the London Olympics. We were inundated with commercials and print ads of attractive, strong, healthy, powerful Olympic athletes drinking Coke. My 4-year old son turned to me after seeing an ad and told me, "Mom! I need to drink Coke! I want to win the Olympics!" None of the athletic trainers, tri-athletes, Division 1 athletes or fitness competitors I've known over the years have Coke as a part of their diet. Soda is taboo when training for optimal performance. The positive in the situation is that it creates an opportunity for conversation. My children have been taught the basics of eating and nutrition. They know the affects that sugar has on the body. They know the importance of lean protein and the power of fruit and vegetables. They understand what processed food and fast food is and the way they feel when they choose to eat that way. They have been equipped with education and knowledge and because of that, I am confident in the choices they choose to make.

Angel MedFlight Worldwide Air Ambulance reminds you that September is the perfect month to raise awareness for Childhood Obesity. Families are re-creating new routines, developing study habits and sports practice habits. It's perfect timing to incorporate some healthy, new eating habits. Instead of rewarding our children with treats, we can reward them with an hour of interactive play in the house or at the park. More than anything, kids love quality one-on-one time actively engaged with Mom and Dad.

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