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When creating a website, many people forget just how important the actual quality of your writing is. In the past, websites were just full of images and keywords, which drove them up the rankings. However, with the changes in the last five or so years to Google and it’s Panda update, quality content has taken over from quantity of keywords. If the right density of keywords brings the traffic to your website, then the quality of content creates the conversions. This means having unique content which drives to the point and makes decisions for people is essential to a good website. People too often believe that SEO and other marketing works is just selecting keywords, firing them in there, and hoping for the best. Sadly, life is not so simple and marketing is especially that simple. The quality and uniqueness of your content is going to be much more variable to the success than the amount of times your keyword is being used. Other important factors include quality back links, and the quality of other websites in your niche who compete with you. You need to get it right in your mind that the quality is so much more important than the amount – we cannot stress this enough. If you can either write the content yourself, or find good outsourcing for a fair price, then you can create a wealth of well-written and unique pages which give your clients the information they need. Not only will this improve conversions and traffic, but your rankings will raise due to the quality and relation of your content to your niche. Many people think that this is not the case, as the search engine cannot actually tell the difference between good and bad content – this is not the case. At all. The way the search engine determines your quality of content is by how much you are spoken about elsewhere. Links back to your content, responses on other websites, including Social Media and just general comments regarding your business are all related to your page and tallied up to discover the correlation. This means you should really be sharing your content with family, friends and colleagues as soon as it is out there to bring in more responses and discussions about your work! Produce high quality writing that your users can get value and benefits from, and you will find that the sales will come in and the traffic will be banging on the door. Write poorly, and you will have your website all to yourself – so make sure that your writing it taken every bit as seriously as any other aspect of your business. Singapore SEO Agency OOm has just inaugurated its new branch in Philippines which will is based in Manila.
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