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Many companies sell more than one product. Even if you have one product, you likely have refills, spare parts, add-ons and other features that you can sell to a customer once they have purchased. Regardless of what category you fall into, you will want to make sure you are doing all you can to increase sales – and this doesn’t always have to do with external marketing. It also has to do with internal marketing – and SalesLogix CRM can help you. What is CRM and how can it help with marketing? CRM stands for customer relationship marketing. SalesLogix CRM is a software program that can help with marketing by providing you with more information about your customers at your fingertips. It will gather a significant amount of information about your customers and allow you to learn more about the demographics. You need to know as much about your customers as possible: - Who are they?
- What do they like to do?
- Where do they live?
- What is their age group?
These questions are invaluable because you need to be able to sell to these customers again and again. If you don’t know enough about them, you are not going to be able to sell to them on a consistent basis. Customers want to feel as though they are being catered to. When a company can personalize a message for them, it is always going to be well received in comparison to a generic message. What SalesLogix CRM is actually going to tell you is the buying habits of your customers as well as what demographics they fall into. This will allow you to determine how to market to them more effectively. When you find out what your customers are buying – and find out what they are more likely to buy in the future, you have more information at your fingertips – priceless information. Your goal should always be to sell as much to a single customer as possible. This is why electronics stores sell warranty packages at the register. It’s also why there are always “impulse” items at the register when you go into a grocery store – it is the last opportunity to try and sell something when the customer is present. How are you able to capture the sales currently? CRM programs are being used by more and more companies – and having a competitive edge is important. SalesLogix CRM is the logical choice because of all that it can be used for – and all that it can provide for you. The more you know about who you are selling to, the more you can sell to them – and the information you get from the CRM program is going to be invaluable. Once you have customers, you need to make sure you are providing to them. Gaining new customers is always important, but if you aren’t actively trying to sell to the ones you already have, you will not be in business for long. You can increase sales with internal marketing – and SalesLogix CRM can show you the best path to take. CRMatic is Houston's premier CRM provider because we offer a wide variety of CRM software solutions ( Microsoft Dynamics CRM and SalesLogix CRM ) and provide the necessary consulting services to customize any system to match the way your company does business.
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