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What reasons lead users to abandon their cart and how to reduce this phenomenon to increase the performance of your e -commerce site? The shopping cart abandonment is a well known phenomenon of e-tailers with 88 % of Internet users abandon their shopping route. But then what are the explanations for this neglect ? Shipping a brake for users A study of the FEVAD reveals that 44% of users end their purchase because shipping deemed too high. It is even the main reason for buyers to abandon their cart. Very often the information delivery arrive late in the buying process and are a bit obscure , which tends to discourage the buyer. To limit this destruction, it is advisable to indicate the earliest possible shipping early in the buying process and clearly display pricing, product details ideally on the cart summary minimum. Do not look either to make a big gain on the fare, because you might stop a little more your visitors... In contrast with cons, you can offer delivery to a certain amount. It is also advisable to provide several types of delivery (standard, Express, Withdraw in store ... ) and the user can make informed choices. Reflects a purchase Another finding of this study is that users are increasingly demanding and take more time to mature their purchase before confirming an order. In particular, they need to consult price comparison and tend to look for discount codes. It is therefore important to keep the basket for your visitors they found during their next visit. PrestaShop offers precisely this functionality by default. So your visitors can quickly access their shopping cart to adjust without having to search for products on your site. Retailers also allows you to automatically restart the abandoned shopping carts, with a promotion for example. To view your products to google shopping as comparators, PrestaShop offers a module export your database. Be careful though because Google shopping, like many other comparators, is not free. Diversifying payment options The media maintain the fear of Internet users pay online; suddenly the case of fraud or scams are still very present in our minds. To enhance the sense of security of your site you can offer different payment options such as check, bank transfer, payment by PayPal or cash payment on delivery (UPS offers these services ). By offering this wide range you get rid of fears and make sure you meet the personal habits of Internet users. And this diversification may be particularly useful in case of refusal of payment by credit card for example. A complex thought process control All the experts say it and repeat it, shorten and simplify the purchasing tunnel. Make a basket easily accessible from every page, offering customers the ability to purchase without registration ... When finalizing the order to reduce the maximum information requested. PrestaShop offers a "One Page Checkout" where your users can quickly finalize their order. This can be a good solution if you do not ask a lot of information. Failing prefer control in 5 steps, more traditional and more engaging than a long form page. Need for security If you use programs certification or labeling such as Google Trusted Store or Trusted Shops do not hesitate to highlight on your site, particularly when ordering. These labels are reassuring for buyers. Similarly clearly display the details of customer service and / or support and return conditions. There are also solutions integrated chat as iAdvize that can help you turn your visitors into buyers because you can interact live and answer all questions and objections. In summary, to reduce shopping cart abandonment on your site you need to display the shipping at the beginning of the command, see the same offer from a certain amount. Users are accustomed to this type of practice and will not hesitate to compare the sites that offer the postage. This is also the second action to implement. You must be on comparison websites, because users do not hesitate to use these sites. You also need to extend the payment options and reassure users about the reliability of your site. See more - Prestashop hosting
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