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Measuring New Product Plan In order to determine the success of new product plan for MM, the product success plan will be categorized into four groups such as financial, marketing, product level and customers. The measuring of these four groups will be helpful to determine the success of new product plan. In financial group, the review of the revenue and profitability of new product in the year end. This will provide clear understanding about the popularity of new product in the market (Johnson 2004). On the other hand, by reviewing sales velocity and market share of the new product, Michelle could also determine the success of new product plan for MM. Through measuring product level, the new product plan will also be measured. For example, by measuring effectiveness of time, quality and budget element of new product plan, the success of plan for the firm can be determined (Sandmeier, 2008). The consideration of different factors such as production, marketing and resources etc. will also guide to measure the effectiveness and success of the new product plan effectively. Along with this, the satisfaction level and awareness of customers about the new product could provide the clear understanding about the market image of the company and its success in the market (Paine, 2011). Contingency Plan Contingency plan helps the organization to provide effective response to the emergent and unplanned events. In the new product plan, a contingency plan can be included. Through developing a contingency plan for the new product, management will be able to make some decisions in advance about the management of human and financial resources for the new product (Winston & Albright, 2011). It will also be helpful in introducing new product in the market by reducing risks in product planning. Developing a contingency plan will also be helpful to identify the risk areas in new product planning and will provide effective response to these risks in short-time period in order to mitigate these risks effectively (Schottler ,2007). In the new product planning, contingency planning will also be supported in minimizing losses that will be occurred in implementing new product plan in the market. It is because a contingency plan includes some costs that help the management to fill the losses in new product planning (Donnelly, 2006). Recommendations For MM, if the things do not go according to the planning, management should review the plan and make some corrections. These corrections can be based on the current market situation and future expected results. Michelle should also review the resources such as human, financial and marketing in order to improve their effectiveness. Through reviewing resources, Michelle can develop her understanding about the effectiveness of different resources and their use in the planning (Szymanski & Whalen, 2011). This will also guide Michelle to use these resources according to their characteristics and needs in the planning process. Through this, Michelle can improve the effectiveness of planning and can make things rights as per desire. Michelle should also establish some guidelines and rules for the employees that can support in implementing new product plan effectively in the market. The development of guidelines, rules and regulation can provide the clear understanding to the human resources how to establish right procedures to implement new product plan and to improve its effectiveness in the market (Edmonds & Worton, 2006). Responsibilities of Michelle Entrepreneur is a person, who owns a business and deals with all the business responsibilities in order to earn profits from business activities. Entrepreneur is the most responsible person in the company, who creates stronger relationship between different stakeholders. Entrepreneur also takes risks to organize and operate business effectively in the market (Bolton & Thompson, 2013). As an entrepreneur, it is normal for Michelle to feel like she has the weight of the company on her shoulders. It is because before implementing any plan or procedure, it is the responsibility of an entrepreneur to check all the necessary resources that makes plan successful in the market or within the organization (Sutton, 2000). It is normal for an entrepreneur to feel burden on his/her shoulders before implementing any plan. It is because success of business and plan depends upon the entrepreneurs’ strategies. In order to remove the weight of responsibilities from shoulders, Michelle should make a mindset and delegate the tasks and responsibilities to the other employees and management groups as per their skills and knowledge (Knight, 2002). Through this, Michelle can be able lift off some pressure of the responsibilities from her shoulders. In order to deal with these thoughts, Michelle should establish chart or diagram that provide clear understanding about the actions, plans, resources, time and budget (Nottonson, 2007). Through this, she can be able to make new product plan and implement this plan effectively to achieve success by making an effective communication with the other stakeholders in the organization. References Bolton, B. & Thompson, J. (2013) Entrepreneurs: Talent, Temperament, Technique. UK: Routledge. Donnelly, R. M. (2006) Guide Book to Planning - A Common Sense Approach: Strategic Planning and Budgeting Basics for the Growing Firm. USA: Xlibris Corporation. Edmonds, G. & Worton, D. (2006) The Asperger Personal Guide: Raising Self-Esteem and Making the Most of Yourself as a Adult with Asperger's Syndrome. USA: SAGE. Johnson, W. (2004) Powerhouse Marketing Plans: 14 Outstanding Real-life Plans and what You Can Learn from Them to Supercharge Your Own Campaigns. USA: AMACOM Div American Mgmt Assn. Knight, F. H. (2002) Risk, Uncertainty and Profit. USA: Beard Books. Nottonson, I. (2007) Forming a Partnership : And Making It Work. USA: Entrepreneur Press. Paine, K. D. (2011) Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships. USA: John Wiley & Sons. Sandmeier, P. (2008) Customer Integration in Industrial Innovation Projects. USA: Springer. Schottler, J. S. (2007) Innovation and New Product Development. Germany: GRIN Verlag Sutton, W. (2000) Leap of Strength. USA: Silver Lake Publishing. Szymanski, M. H. & Whalen, J. (2011) Making Work Visible: Ethnographically Grounded Case Studies of Work Practice. UK: Cambridge University Press. Winston, W. L. & Albright, S. C. (2011) Practical Management Science. 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