BOSTON , June 4, 2012 /PRNewswire/ -- Evoqu, developers of the ShopAdvisor Platform,connecting commerce to content, has announced that it completed a $1.95M seed round funding in May. The capital raised will be used forincreased marketing and business development activities. The ShopAdvisor Platform leverages the natural "deferred" consumerbuying behavior for higher consideration items (clothing,electronics, furniture, etc.) where consumers don't "buy now" - butinstead gather information about a product over time, includingprice comparisons, friends and family opinions, product reviews,availability and other factors - and keeps track of thisinformation to re-engage the user at some point in the future,dramatically increasing the likelihood of a purchase. Launched as amobile app in September 2011 for iPhone and Android, along with an iPad release in February,the ShopAdvisor active user base has rapidly grown to over 2million consumers. Evoqu is now adding the deferred purchasingplatform to on-line media and blog sites. |
ShopAdvisor for Media and Blogs - bringing commerce to content On-line media, lifestyle publications and blogs generate productawareness and prompt consumer interest. However, they are almostalways disconnected from the resulting purchase. The reasons aretwofold: Once the reader leaves the page, the property has lost anyconnection to them and their intentions about the content Even a buy-now button or affiliate link, which have less than a 1%click-thru rate, leads the reader away from the content without away to re-engage them later The ShopAdvisor platform solves these challenges. It allows usersto "Watch" products that they are not yet ready to purchase, whilekeeping them engaged in the property's content. It gathers therelevant content to educate the consumer (price history, buyersguides, reviews, online/local retail prices, etc.).
The platformthen alerts the consumer when something important happens (theprice is reduced, the product is recalled, a new competitorappears, etc.). The Watch button in a media site or blogeffectively connects: the reader, the product, and the source (theproperty's content) and monitors this combination over the courseof the buying process. This method of re-engaging the user iscurrently yielding click-thru rates at greater than 10X theindustry averages. When a content publisher includes a "Watch" button next to aproduct placement in editorial, the connection between the page andthe purchase transaction is maintained.
Three key values come fromthis: Deep consumer insight on how your content drove product demand,over what period of time, and through which fulfillment channels; An increase of new users to your content; A new and traceable source of revenue. For more information on how the ShopAdvisor platform is re-definingon-line commerce, visit the company website at . To experience the ShopAdvisor mobile client, download the iPhoneor iPad app on iTunes, or the Android app on the Android Market. About evoqu - Evoqu, Inc. develops ShopAdvisor, a deferred purchasing platformthat connects consumers' initial interest in a product with theireventual purchase.
ShopAdvisor's cloud-based services are used byblogs, media sites, and third-party applications to incorporatedeferred purchasing into their user experience. Evoqu has alsodeveloped its own deferred purchasing shopping application foriPhone, iPad, Android, Kindle and the web. Founded in 2011, Evoquis based in Boston, MA. ShopAdvisor, evoqu, and Watch Button are Trademarks of evoqu, inc.2012 Contact: Michael D. Maggio 63 Great Road Suite #203 Maynard, MA 01754 SOURCE Evoqu Copyright 2010 PR Newswire.
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