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Contact pages are essential for maintaining the relationship with the visitor. Whatever be the type of the website, from eCommerce, magazine, to online stores, the users will seek the contact page to establish the first means of communication. Oddly, many website designers will ignore this and consider it as one of the least important aspect of the website. Let us then sort their importance. Business website design often overlooks the contact page. There are a number of times, when a website was visited, and when the customer desired to pay their feedbacks, they struggled with the contact form. Any good contact page will benefit the type of business. It will improve customer satisfaction by helping users to solve their problems. It also improves its products and services by provisioning various avenues for feedback. Sometimes the other channels are limited when it comes back to feedback. They all form one-way sort of communication. Communication remains to be a two way street for being able to establish a dialogue between business and visitors. Both the parties are able to benefit from this and this makes a good contact page an essential part of the website design. Placement The first step in the development of an effective contact us page is the location of contact info. If the visitors fail to find the contact us page, it will fail to serve its purpose. Keeping and following some design concepts helps in accomplishing this. Contact information is usually found in two places. The primary navigation is ideal for contact page link. The end users will look for the contact details on this side of the page as it is seen as an element of secondary importance. For this, the contact is often the last element within the site navigation. Sometimes, the contact us page is also present in the top right corner of the screen. This is a viable position. Sometimes it can also be placed in the Footer. Placing contact us details in a drop down menu should be avoided. Anticipating the visitor flows is tricky, therefore it is imperative that the link be placed in two locations. Essentials of Contact us Form Email address: The easiest way to contact a business online is through an email address. One can also use a contact form to send the email. A contact form controls the content as there are specific required fields and it prevents spam. Address: Businesses that come with a traditional store should not forget to include their address. If the business has multiple stores, it is best to create separate pages for each of the location. The page should include opening hours, driving directions, contact information, etc. This is useful for visitors and aids in local search queries. Telephone: Displaying the contact number conveys a sense of trust to the individual. It is often looked upon as a sign as a real company which is helpful for the online market. Social Media: Some websites include social media buttons to the contact us page. This will not benefit all website; however, there are companies that offer customer support through Twitter. Extras It is important to remember that there is no tailored solution for the good contact us page. Each website is different and each business will require certain elements that will be redundant for others. It is important to remember to include usable contact us page that will be indexed by the search engines. Author Bio: The author thinks that most Business website design overlooks the importance of the contact us page. To know more about the services, contact us here.
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