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SEO is no doubt an excellent technique to attract visitors to the site and improve the rankings of the site. On contrary the other aspect of SEO should also be considered to prevent the drawbacks of this useful tool. Apart from several advantages, there are several problems in using SEO. First of all the major challenge of SEO is that there are billions of pages in the search engines and the owner of the website has to be patient until the URL of your website gets recognized and gains considerable popularity among the masses. In addition to this, the biggest advantage of using SEO technique is that only technical individuals can have access to these tools. The concept of search engine optimization is to provide the relevant topics to the user who types in the particular word/phrase /sentence. So the owner of the website must be clever and intelligent enough to outclass the mind of the general public. He/she has to out think the public and create keywords that are used frequently by most users. If the website does not contain any valuable resource or contents, then the use of the SEO technique is a waste because traffic automatically decreases when people find the website irrelevant. So the owners have to take pains in order to maintain the website. The other big disadvantage with search engine optimization is that the owner his/her directories on time and in a correct manner. Moreover, you cannot earn fast money with SEO unless you are an established website owner of the company. Consequently, the biggest disadvantage of SEO is lack of control and complete hold. You are at the mercy of the algorithm. The other possible issues are, sometimes competitors or affiliates may use less ethical or less ethical black hat techniques, thereby putting you at a big disadvantage. Also in the area of intense competition, it can be hard to get listed in the top few results for competitive phrases and this is when expensive pay per click may have to be used. However, because of the lack of visibility it can be hard to make a sound business case for SEO, although is strikingly obvious of the benefits to most companies of the number one position on the Google. So, for a given investment it is impossible to predict the returns on investments that you have done. For a given period of time you can predict estimated returns but you cannot estimate long term returns because future is uncertain in SEO. Although SEO has several disadvantages but still it is a powerful tool in the world of internet marketing. One cannot deny the power of search engine optimization and the role that it plays in determining the success of the business. So special consideration should be given on the disadvantages of SEO and website owners should try to overcome the issues that were arising from the use of SEO. Conclusively by eliminating these issues the company can prosper in the internet market. Jay Agruat is SEO Strategist at SubmitAge.com. He is a veteran in the arts of search engine and social media optimization, who have helped webmasters from around the world in achieving first page ranking in their appropriate niches. For more information about SubmitAge.com’s services, visit us at: link building services
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