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The main concept of the Internet marketing is taken as a keyword research analysis that is only required for the whole. What is not known is that keyword research is effective even in social media marketing. You must consider those keywords that are very much popular on the Internet. By doing keyword research you do the following steps: 1) Analyze the hot topics on the Internet. 2) Look for the audience interest in particular keywords. 3) Understand the requirements of keywords. 4) Determining the search frequency. If you are aware of the all the points stated above, you get the technique how to capture the audience of particular taste. After you have analyzed the particular keywords, you can use them in social media marketing as you do in the Search Engine Optimization (SEO). The application will be different for different kinds of social media platforms. Given are a few tips for some of these networking sites. 1) Facebook: This social networking site is one of the most difficult site as the marketers cannot access the other’s profiles until they are added to your friend list. You can monitor the links to see the keywords that are very much in use today. You have to look into the “posts by everyone” option to get the ideas of new keywords. Using this platform, you can connect to thousands of people worldwide. 2) Twitter: This platform is mostly used by the people who are working as SEO or content writers. In this social media , content writers and bloggers give the content of their creative thing with a link and this link will be followed by the users internationally. 3) YouTube: This website is considered to be the best when it comes to video sharing. If you are a marketing person you have to realize that what people most search for the YouTube and what keywords they use mostly. YouTube has its own keyword research tool that can be used for the keyword research. This option helps to identify the most popular video searches on YouTube. Another feature introduce by the You Tube is the “You Tube suggestion “option which is quite similar to “Google suggestion”. Conclusion: At last we came to the conclusion that keyword research and keyword analysis is very demanding and tough job. You have to look for the world “what is happening and what the hot topics are these days.
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