A good SEO strategy can take your business on the peak unless it will be lost in the noise of thousands of other business websites who are running in the race of digital marketing. As we all know that Google’s Algorithm is ever changing so it is difficult to know what is effective here and now. |
A robust combination of content, credible links and social signals can be resulted into a successful SEO strategy. These elements all together provide tremendous value to readers, build your authority and brand value and distribute your content across the new channels. A good SEO Company India knows this fact and concentrate on these elements while providing SEO services to its clients.
Here we are describing these three major elements of a great SEO strategy.
1) Content: Content is the major element of search engine optimization process. To know that your content is doing its job or not, keep five aspects in mind: keyword research, content optimization, website design, user experience and a blog with a great content.
a) Keyword Research: It is very important to research the keywords which people are using to get your website. It is the foundation of the SEO process.
b) Content Optimization: Once you have researched the keywords, second task is to optimize the content according to those keywords. It is not like stuffing the keywords in content or using any formula that one keyword must come X times per 500 words. Just don’t forget to include your keyword in article title and Meta tags.
c) Website Design: Website design should be attractive. It should be clean and professional. Visitors will visit your website only if they will find it attractive unless they will search for next. So make the design ‘sticky’. And more the visitors, highest will be the ranking.
d) User Experience: To give a better user experience, your each website’s page should tell the visitor what it contains and where he go for next. If visitors are not able to find out what exactly they want, it is definitely going to hurt your ranking.
e) Updated Blogs: Search Ranking can be improved by updated content. And the easiest way to do this is to add blog to your website. You can regularly update your blog and crawlers will get updated content every day.
2) Inbound Links: When another website or visitors find your content relevant and valuable, they invite you to exchange your link with them. The more links you will get, the more relevant your content will be understood by the search engines.
Earlier it was a number game. Just use simple tactics like list your website in the bunch of directories, comment on blogs a get easy links.
But today it is not that easy. There is pressure to built high quality links. For this make sure that you are linking with the relevant and reputable sites of your industry.
Here are some strategies to build quality links a) Guest Blogging: Search a blog relevant to your website and start guest blogging. It is an organic way to build links.
b) Press Release Distribution: It is another way of link building. Just select a relevant story for your release and distribute it on press release websites. It will help you to build inbound links.
c) Repackaging existing Content: You need not to develop new content. Just look at your existing content and find the possibilities to repackage it across platforms and mediums.
d) Focus on High Quality directories: To add your website in every directory is an old trick of link building. You have to target only local directories, niche directories and established directories
3) Social Media: For a good SEO strategy, it is very important to integrate social media in it. It has the direct impact on search engine regarding the friendliness of website.
Here are some points telling you how to make your website social media friendly. a) Interact in Social Media Channels: Get involved on social platforms. Share your quality content on them and join the discussions with people. Your small contribution of time on social platform can take you on height.
b) Make your content easy to share: Include buttons on every page of your website to share your content on social platforms like Facebook, Twitter, Google +, and Pinterest.
c) Think Google+: Ensure that you have profile on Google+ and very page of your website has Google+ button to share content on it.
Conclusion The combination of all these three elements will definitely support high ranking for your website.
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