It is very essential to make sure that your pages and your website remain within the Google search engine rankings. It is also indispensable to move up in the major search engine rankings if you want to increase the visibility of your website and business. Search engine optimization will help you save more time and money, as it will greatly help keep your page rankings. Also, it will help move your pages to the top rankings of the search engine result pages. |
Google rules to follow
Google has strict rules and by keeping within these rules you will be free from Google penalties. These optimization guidelines have come about with the idea to encourage bloggers and webmasters to step up their game to create quality content. The idea is to let people have informative and quality content to read. That allows for the escalation on the return rate. The rules set by Google are there to make sure that bloggers and other writers make use of correct linking. It also means that there must not be any duplicate content posted at different domains. Keyword stuffing (Black hat SEO technique) and cloaking is also frowned upon and you must evade these methods. SEO is indispensable for page ranking, but it has more and more to do with the quality of the content. Keywords are essential and should be specific. The same rule applies to the content. You must make it fascinating, so that your website stands out from the rest and fascinates more visitors.
The reasons for these rules
The rules have been initiated to level the playing field. It would be good to everyone if the same rules were followed in terms of connectivity to relevant sites. The equity lies in the fact that, all websites will be assessed by the same criteria and are genuinely ranked. This is the reasoning behind the guidelines. It would not be fair if a website uses unconventional ways and have the pages ranked higher than the ones following the guidelines. The guidelines also address the problem of low quality content and posting to websites that are not relevant to a niche market. If you disregard the rules set by Google, it will lead to the removal of your website from the search engine. The strict guidelines apply to everyone and should be sticking to in order to be safe. Lots of people have found other ways to overcome this. Some people are making use of guest blogging. This is surely not a bad thing, but the bloggers still have to adhere to the rules, so that Google do not penalize the relevant websites.
Luke is passionate about internet marketing, it is what he loves. His goal is getting you results and growing your business online. From customized website design, through to on-going SEO projects, Luke will always find the best solution for your business.
For more details about SEO Bristol, log on to http://www.lsgcreative.co.uk/
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