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One normal facet of online marketing where this effect is highly frequent concerns squeeze pages and an additional site. We have all witnessed and used squeeze pages when somebody is building an email list for online marketing. Based on personal preference, the marketer may deposit the fresh optin on a web page or other site. Obviously what is delivered after the person subscribes is the promoters decision. However, there is certain risk in this situation that embodies this notion of being consistent in your marketing which we will clarify. The overall, generally unknown, feeling perceived by the prospect will be impacted by the design and overall color scheme of the squeeze page and the subsequent site that is looked at. If the comparison is enough, then that will be inconsistency and will produce an uneasy influence on the person. The apparent solution to this is simply make the squeeze page much more similar to the subsequent site that is viewed. Let's look at something that many affiliate marketers deal with. Making review sites has been a very prevalent method, and usually there are several links to outside product web pages. It is not possible to make your review site, or page, similar to the vendors or most of them if you link to many. You can pick your site colors so they are suitable with your vendor sites, though. It is easy to reduce an uncomfortable problem between designs and colors, and you can have something that is somewhat neutral looking. Of course this does bring certain subjectivity into the picture. So the best solution is to at a minimum try to reduce the contrast as much as achievable. The following critical consideration is all about promotion messages by way of the written word. We seldom see any glaring instances of inconsistently written marketing communications regarding email marketing. However you can bring about problems in what you promote to any audience if it represents an abnormal or significant departure from what they may be used to receiving from you. This occurs to some degree, but it is not anything we might call unrestrained or a widespread issue. But still, we do see it at least once or twice a week, and so that only means there is a lack of understanding of the need to possess consistency in all of our promotional funnels. Source: More Material
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