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"Pet Research Market Report" which Assessment looks closely at the UK pet market, focusing on the pet food, pet accessories and pet insurance industries. All three categories grew in value between 2008 and 2012, with the overall industry growing by 18.8% over the review period.. The industry displayed year-on-year growth over the 5-year period, although it should be noted that the rate of this growth has dropped with each year, with the exception of 2012, when slightly stronger growth is estimated to have occurred. Pet food is the largest of the three categories explored in this report, and accounted for over two thirds of the market in 2012. The sector has displayed strong growth in recent years, due partly to rising commodity costs and also to ‘premiumisation’ linked to new product development (NPD) that has centred around trends in the human food industry. Organic and healthy food, and environmentally friendly and convenient packaging, have caught on in the pet food sector, leading to a larger range of high-end products. Treats in particular have performed well, with the vast majority of pet owners buying these for their pets at least occasionally. Growth in the pet accessories sector has been driven by a demand for fashionable and luxurious products. These can include designer label clothes, collars and housing for pets, with the trend upheld by many celebrities. The fact that some accessories are less essential than food may explain the more modest growth in the sector and its small market share relative to the other two categories. Nevertheless, the sector has remained resilient in a difficult economic climate, suggesting that pet owners are unwilling to compromise on pet care. Pet insurance occupies around one fifth of the total market, and grew considerably in value between 2008 and 2012. Given the economic context, this is likely to reflect rises in the cost of premiums rather than increases in the number of premiums sold. Rising vets’ fees have actually caused some insurers to pull out of the pet market in recent years, as the cost of animal health care has become too expensive to cover. Others have simply made cover more expensive, meaning some pet owners have experienced dramatic hikes in the cost of their premiums. A significant proportion of pet owners cited cost as most the significant reason for not insuring their pets. In general, the industry has performed well throughout the economic difficulties of recent years, implying it is a resilient, innovative sector, characterised by consumers who value their pets’ comfort highly. The tendency of the British to treat their pets like humans has offered many avenues of opportunity to this buoyant sector. Key Note predicts that the pet market will grow by 12.6% between 2013 and 2017, with the majority of growth being seen in the insurance and pet food sectors. Table of contents : Foreword Executive Summary Introduction REPORT FOCUS DEFINITION Pet Food Pet Accessories Pet Insurance Strategic Overview MARKET DYNAMICS AND SEGMENTATION Market Size Market Segmentation Market Trends Socio-Demographic Trends ECONOMIC TRENDS DISTRIBUTION Pet Food Pet Accessories Pet Insurance COMPETITIVE STRUCTURE Pet Food Pet Accessories Pet Insurance ADVERTISING THE CONSUMER MARKET FORECASTS Pet Food MARKET SIZE By Value By Volume MARKET SEGMENTATION By Subsector Formulations COMPETITIVE STRUCTURE MARKETING AND ADVERTISING Dog Food Cat Food Other Pet Food DISTRIBUTION CONSUMER TRENDS Types of Pet Food Used Where Pet Food is Bought Attitudes Towards Buying Pet Food RECENT DEVELOPMENTS Pet Accessories MARKET SIZE About Author Bio: I am working with a market research company which provides market research reports , custom research, company profiles, industry analysis, country reports , business reports, online databases and the report on Pet Market Market Report etc. Through our industry analysis you can identifyopportunities, analyze the requirements of the customers and study the competition sector wise.
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