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We all have heard just how important it is to be impeccable in your B2B lead generation campaigns. If you think about it, most of businesses are reliant on their marketing teams’ ability to generate B2B leads in the proper way. And since we are talking about appointment setting, you also ought to know about how you should best approach your business prospects. After all, it is in the proper handling of business calls to these potential customers that you can be able to make a sale. Even so, there are some of us who are still guilty of committing marketing mistakes that, while it may seem mild at the surface, can actually be really damaging in your marketing efforts. For example: 1. Use of jargon – these are technical terms that probably someone intimately familiar with your industry would understand, but not the normal customers. Just imagine how difficult this can become if you are doing this on a telemarketing campaign. If you want to be convincing to your customers, make sure that what you say can be easily understood by the other person. 2. Setting lengthy and complex contracts – yes, while you want to formalize your business connections, offering them very complex contracts would be a complete pain in the neck. In this highly-competitive and fickle business world, simplicity is a gem. There is no point for your sales leads prospects to do business with you if they feel like your hiding something from them. Be clear and concise in what you say and write. That would fix it. 3. Telling inside jokes – saying it to a colleague, or telling it in front of your prospect, is a very bad (not to mention unprofessional) way to market your business. Being left out of the conversation loop is not only a frustrating condition for the prospect, but also sends them the signal that you do not respect them at all. When that happens, you know that you have lost their business. 4. Presenting complex scenarios – when explaining a concept or a solution to your business prospect, make sure that you are doing it in a clear and precise manner. Business prospects rarely have the time to digest all the details you share, so you should express your business ideas in a very simple and clear manner. They will appreciate that. 5. Being the Devil’s Advocate – while it is true that you have to tell your prospects what is wrong with their business, putting them down all the time will only drive them away. You want to convince them that you are the solution to their problems, so you should get into their good side. Try to explain to them what is wrong, cite examples, and show them how they could be better with your help. It is all about explaining things to them. If you can get rid of these bad marketing habits, your B2B lead generation campaign would be in a better place. And you can be a better business in the end.
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appointment setting, lead generation, telemarketing, B2B leads, sales leads,
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