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INTRODUCTION Telibrahma is a well know contextual mobile and advertising company who organized a campaign for integration of Indians through a program Satyamev Jayate via mobile app termed as POINT. By using this mobile app, consumers can take photos of any POINT enabled image, advertisement, Logo, QR code in a newspaper or magazine to access interactive content which consists of video, audio, games, special discount coupons and other exclusives. By this POINT application, all Indians are connected together and driven a social responsibility among the urban youth through mobile and print ads. MOBILE MARKETING FOR EVENTS The development of stimulation or impulse and integrating all Indians to raise their original voice again serious social issues is a big challenge in our nation. The majority of people never puts their word of mouth for the social and sensitive issue, even their inner soul state to do but, this happens because of lack of reach and drives for their words. As the span of mobile technology enhanced, Satyamev Jayate talk show organized to reach out their audience through their mobile to highlight various sensitive social issues which exist in India. So, they took a new technology on mobile by implementing the Point apps to highlight the social issues in front of public. TeliBrahma's POINT apps provide method to connect all urban youth and all ranges of Indians to interact and gather a clear communication about snag social issues via mobile and print ads. Print media readers can access interactive content by just scanning the Ads, Logos, QR codes or any image from any ads in newspapers or magazines. CAMPAIGN USING IMAGE RECOGNITION APPLICATION Telibrahma set this campaign for Satyamev Jayate to drive a responsibility among the urban youngsters of India towards the serious issue which exist from the historical origin by combining print ads, potential reader and give them a comfort zone through their mobile. The user has to snap POINT enabled Aamir khan print ads which used to transform into a touch beginning point to gather all the valuable information such as promotional song and informative videos on the user’s mobile or handheld devices. Reader even we can share the read desired information on social networks such as Facebook, Twitter and other websites. A “set reminder” feature was offered along with engagements to ensure additional drive to the show. PROS OF CAMPAIGN By using this interactive advertising method, around 5,000 users connected with the Satyamev Jayate campaign in a single day. 53% of the total users set reminders for the show that indicates the reader interest generation. 20% of users, who engaged with the campaign, watched the Satyamev Jayate Love Song that reflected the humanity & nationality. By observing these progressive strategies, analyzers stated that the message reached across the majority of reader and integrated every Indian. ABOUT TELIBRAHMA Telibrahma is a notable mobile solutions company successfully operating in 5 different locations across the globe. Since 2008 they have been focusing on supporting the advertising media as well as in the retail industries through mobile and internet. Telibrahma as an entire set for confidence, responsibility in creative innovation and communicating that innovation to the world through the learning of convergence. Telibrahma is a world significant organizer in mobile marketing, advertising field as well as for augmented platform who gives an unparalleled as well as an innovative solution to their clients.
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