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Leaflets give others an impression about our business, and so it is important that we design attractive leaflets and flyers. This is not as straightforward as it may seem, but with a little understanding, you can create a fantastic leaflet. Below, we have given you a few tips to help you to create the perfect leaflet. 1. Why are you creating the leaflet? You need to think about why you are making the leaflet and what this means in terms of design. For example, if you are advertising, a product or service then you will want to create an eye-catching leaflet, but if you were creating infographic, then you will need to create a more informative leaflet. These will be produced in different ways. For instance, the advertising leaflet may be printed on A5 leaflets, whereas the info graph, which requires more information, may be printed on folded media cards. 2. Who are you targeting? Who is your target audience? You would need to tailor the leaflet differently if you were targeting 20 year olds for a club night than if you were targeting middle age women for a cook-a-thon. Think about who it is you are trying to reach, and what they like. For instance, the 20 year olds will prefer graffiti-style imagery with a street-edge, whereas middle-aged women would probably prefer something more sophisticated and demur. 3. A good tag line is essential You need to grab people’s attentions. Your leaflet will not be the only one out there; you will be competing with rival companies. Keep headlines short, concise and interesting if you want to attract more people. If you know that your leaflet is going to be on display with a rack of other leaflets (like you see in hotels for tourist attractions, for instance) then make yours standout by making the very top portions of the leaflet attractive. This is the part that people see when the leaflet is in a stand. There is no point having the bottom of a leaflet super interesting when no one will see it. Folded media cards may be a good idea here because they will have to go on the front row, and they will draw people’s attention because they are so different. 4. A picture can say a thousand words Images are fantastic at conveying ideas. They are far superior to words when conveying simple ideas. Your images should reflect what you are trying to say in the leaflet. For instance, if you are advertising a new restaurant, then choose you USP (unique selling point) and use that as an image. For instance, a Korean BBQ should show a picture of people cooking their food at their tables. It’s unique and it’s attention grabbing, which is the ideal combination. We hope that you have found this article informative and that you now have some good ideas to proceed with your leaflet design. If you would like to learn more about folded media cards, and how they can help you to stand out, then please visit http://www.alpha-card.co.uk/products.
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