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Cloud-based applications have come as a boon for the small and medium-sized businesses. In the present corporate world where there exists a cut-throat competition, cloud technology has enabled the SMBs not just to share the same platform with the larger companies but to pose them a serious threat too. In regards to the importance of Cloud for the SMBs, a leading business expert has commented – ‘’the utility of the cloud technology for the SMBs has been incredible. Till just few years back when the SMBs were struggling to level the competitive playing field, today they have come to the forefront in many aspects. Thanks to Cloud that now the small and medium-sized ventures can afford the essential business apps which otherwise they could not support internally.’’ Enlisted below are a few examples by which Cloud is helping the SMBs: 1. CRM: It is a known fact that good customer service is the key to better ROI; which is why today every large and small company is sweating it out to be more customer-centric. Similar to cases where things are easier for the large companies, SMBs here too face trouble in adopting a CRM. Cloud CRM has however, made things easier for the small ventures. With multiple Cloud CRM providers present in the market, SMB owners can choose any one based on their requirement. Since the cloud providers hold expertise in this software application, they provide CRM support too. Note: While the SMBs can opt for an off-the-shelf cloud CRM tool, they also have the option for custom software development. Based on their business specifics, they can hire custom cloud software provider to design and develop a CRM application. 2. Online Training: Most often budgetary constraints prevent SMBs to fulfill their business requirements. Comprehensive training of the staff is one of these areas. Unlike large companies who have the budget to provide in-house training, small businesses fail to do so. This is precisely where the online training provided by public and private universities comes into the picture. With the help of the online training, small companies can train their staff (positioned in different locations) on products/services and new IT technologies. 3. Scalable computing resources: Tackling the busy times of the year has always been a challenge for the SMBs. Due to limited resources; the SMBs are forced to invest on a bigger infrastructure (which remains idle after the peak periods have wound down). With the advent of the Cloud technology, SMBs can opt for temporary IT resource from a cloud provider. They can hire extra computer processing and storage as and when required. Doing this provides two-fold benefits to the small companies – first, they do not have to opt for a permanent expansion of IT resources; second, they can meet the escalated demands precisely. 4. Easy management of files/folders: Ensuring proper management of business documents is often a laborious task. In most cases, SMBs complain of losing out on their important data files. One of the best ways to deal with this problem is by moving all the files to the cloud. At present many cloud providers offer the facility to store the documents online. By doing this, not only is the company saved from the risk of document misplacement but the team professionals can access the files anywhere anytime. Author’s Bio: Paul Anderson is an experienced writer who has written many articles and blogs on custom software development and custom cloud. In this blog, he talks about the Cloud technology and states 4 ways in which Cloud is helping the small businesses.
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