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How to Build a Relationship While Building a List With an Internet Marketing business, there are many ways to build your email opt-in list. But what is the point of building a list if you don't build a relationship with it? After all it is the relationship you have with your list that ultimately will determine whether your internet marketing business is a success or a failure. Let me just repeat that, don't just build a list, build a trusting relationship with it! Most internet marketing experts will tell you that an email opt-in list is the best, most effective and smartest business building thing that you can do to achieve success online. However, it is one thing to stay in business, but it is another thing altogether to have a profitable business. So building an email list and establishing and maintaining a great relationship with it, is THE key to long term internet success. Let me explain! An email opt-in list is a list or a database of email addresses (and sometimes names as well) of people who have visited your website and given you their details in exchange for something. This is usually some sort of free gift, such as an ebook, report, ecourse or video. Once they have done this they become a subscriber. Which means they end up on an email list owned by you which allows you to send out regular emails with recommendations and promotions. Think of it as just like you having a membership or being on the mailing list of your local gym or club. Only in this particular instance, the opt-in list is done electronically and is purely an email list. So why should YOU have an email opt-in list? Well, if you are spending time and money in attracting visitors to your website you need to maximise the time that that visitor is on your website. You see, very few visitors buy on the first visit, so if you turn that visitor into a subscriber, you have given yourself the opportunity to promote to them again and again. Once more however, I will return to my earlier statement "The relationship you have with your list will determine whether your internet marketing business is a success or a failure" so at this point I cannot stress enough of the importance of providing your subscribers with value, as it is vitally important that you build a lasting, trusting and honest relationship with your email list. Now some important pointers to help you build your email opt-in list: 1. The position of your subscribe link or webform is important! But first of all make sure you have one on EVERY page. Then make sure it is positioned ideally in the top right of your website above the fold. IT MUST BE SEEN WITHOUT YOUR VISITOR HAVING TO SCROLL UP OR DOWN OR FROM LEFT TO RIGHT! 2. When generating leads, ALWAYS send your traffic to a squeeze page or landing page, designed solely for the purpose of collecting names and email addresses. 3. Make sure you give your visitor a high quality FREE gift to make it a no-brainer for them to give you their details in exchange. 4. Keep everything congruent. Any info you send out in forthcoming emails or newsletters MUST be related to the reason they were on your website in the first place or they will lose interest pretty quickly and unsubscribe. 5. Only recommend products or services you are using or have used yourself. Or BEFORE you recommend make sure you have fully investigated the product or service and YOU are happy with it. Remember you are building a trusting relationship here, if you offer or recommend shoddy or second-rate products or services, you will slowly begin to erode the confidence your subscribers have in you. Which again will manifest in unsubscribes. 6. Never miss an opportunity to build your list. An often overlooked method of list building is your email signature. So make sure you add a link to your squeeze page in your email signature, so that every time you send out an email your link is included. Now, the 6 points I have mentioned above are only starting points really, there are many other ways of building an email opt-in list, (too many for this particular article) but you can read many of my other articles on this fascinating subject. As a further piece of advice I thought it would be a good idea to give you some advice about the things you should NOT do with your email opt-in list, so here goes: DO NOT SPAM. It is best that you get permission from your subscribers, having said that pretty much all of the Autoresponder service providers out there these days, will only let you add to your list if your subscriber has voluntarily opted in anyway. Try to establish an email sending strategy. Whereby you maximise your earnings without bombarding your subscribers with endless offers and promotions. Dependent on your niche, you should be able to quickly identify the frequency of your messages and the content. If you ALWAYS provide VALUE and you continue to learn what your subscribers needs and wants are you should establish a long term relationship. Finally, the benefits of having a responsive email list are undeniably the difference between success and failure for you internet marketing business. Grow your list and you grow your business. Having an email list means you TRULY can get cash on demand! Just follow these tips above and you’ll soon see what I mean! All the best -Jon Jon Leuty is a successful internet marketer who is dedicated to helping others succeed online. To find out more about Jon and to grab some awesome FREE training & FREE gifts go to whoisjonleuty.com
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