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“Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.” ? Matt Cutts (Head of the Webspam team at Google) Twitter has recently rolled out a new feature – keyword targeting in timelines – on its ad platform that will allow advertisers to reach their target audience through specific keywords, users recently tweeted or engaged with. This is one of the instances that emphasize on the relevance of ‘keyword targeting’ in SEO practices. Here are some of the most important elements that need to be considered while targeting keywords for on-page optimization. Page Title The page title must contain primary keyword phrase at least once, preferably in the beginning or as close to the start of the title tag as possible. As the page titles play a significant role in defining how engines weigh relevance and have an impact on the searcher's propensity to click, the practice of ‘keyword targeting’ does add value to the search engine optimization endeavors. Headline Using the H1 tag, particularly for keyword placement, boosts the on-page SEO. For instance a searcher, who has just clicked on one of the results, would expect to see a matching headline on the page appeared in search. With our years of experience and research, we can say that a relevant and keyword-optimized H1 is associated with higher search engine (Google, Bing, Yahoo) rankings. Though it’s not always possible to write an H1 same as the title, try to establish some similarity or relation between the title and H1 so as to ensure a good user experience. Body text It is the ground rule to use your primary and secondary (if relevant) keyword phrase(s) in the body text or in content of the page, though the frequency should be 1—2%. It’s almost certain that search engine algorithms assess the relevance and quality of the keywords to the content and rank them accordingly. Keywords should be integrated with the content in such a way that they look natural and goes well with the content. Keywords should not appear to be stuffed uselessly or forcibly, otherwise there is a strong possibility of search engines penalizing your websites by dropping rankings. URL The use of keyword is one of the aspects of a good URL. It helps in directing search engine to relevant content. Also, the keyword-optimized URLs often get used as anchor text around the web. For example, if I link to an article using its URL, http://wisitech.com/blog/9-must-dos-on-pinterest-for-effective-social-media-marketing/, the phrases "social media marketing" and "must dos on pinterest" appear right in the text. Images and image alt attributes Having images with alt attributes containing targeted keyword phrase can help better ranking of the page directly and indirectly. Also, there are chances that your optimized image shows up in an image search result. For search engines, the image's title, filename, alt text, caption and description attributes are important from rankings’ perspective. Meta description The meta description tag, if integrated with keyword query, usually appears in the search results, and helps the searchers decide whether to click or not. Moreover when keywords show up in the meta description, appear in bold prompting users to click. The meta description are intended to make the searcher click, the content quality takes care of the rest. Follow these ways of keyword targeting and see your website grow in search engine rankings.
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