We all know that Facebook plays a crucial role in our daily lives. It is not only the most visited social site, but also the second most visited website on the Internet. It is beneficial for businesses, as well. That's because Facebook is also the most robust tool to attract the attention of your clients. This is an ideal platform where companies can communicate with their existing and prospective customers. This is the reason business owners put in their best efforts to create unique, creative, and engaging fan pages. In this article, we are therefore going to discuss how an online marketing company designs killer fan pages for your business.
A Matchless Company Image
Your company's profile image should tell your targeted audience what your business is about, and the products it sells. A professional marketing agency will add an inimitable profile image that is expressive enough. It is made 200px in width so that the system doesn't resize it. You might be wondering how the profile image would look like. Well, a suitable example will help you understand this point better. Say for instance, you own an online fashion store for women. Naturally, your company's image should display pictures of smart girls flaunting fashion garments and accessories. It can be a teenage girl wearing an eye-catching top and a mini skirt with a trendy handbag. This way, your potential customers will get an idea about your product line.
A Catchy and Unforgettable Tagline
We are discussing about how a company's Facebook fan page should look like. Besides the design and graphics, an experienced agency offering social media marketing services will add a tagline that best describes your business and its products. The name is also catchy and memorable. For example, if you are an owner of a global television channel, an appropriate tagline is: 'Taking Entertainment Places'.
An Eye-Catching Landing Page
The more inimitable, colorful, and expressive your fan page, the greater number of fans it will attract. The design, color, and graphics should be such that it helps you get more customers. That's why reputed online advertising agencies make the landing page interesting and engaging with contests, promo offers, discount coupons, and special news or events related to your brand. The most important aspect is a call-to-action button, or graphics to get maximum number of likes. The page will automatically attract the attention of your prospects if they find the fan page interesting and useful. You have to give something in return to your fans for liking your page. For example, if you are launching a new product, make an announcement on the page that existing fans will be given samples of the product absolutely free.
Quality and Engrossing Content
Any reputed and experienced online marketing company will recommend the incorporation of high-quality and engaging content. This is generally done by posting short, interesting, and useful posts about your products. The content is meant to answer your customers' questions and tell them how your products will solve their problems. It can even be a video or a Flash content explaining the benefits of your products.
Do you have an exciting company fan page? Please share your views and suggestions.
About the Author: Josi Maran is a digital marketing expert and possesses ample knowledge about online marketing company. As a techie, she enjoys sharing her valuable knowledge with her readers. Continue reading if you are really interested to learn about how social media marketing services work.
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