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Optical Express offers free refractive surgery by Eva Marisha
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Optical Express offers free refractive surgery |
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Health
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Optical Express has committed to provide free laser procedures for all optometrists, ophthalmologists and dispensing opticians for a limited time. An offer, which extends to students and trainees, was revealed to Optician this week and will run until the end of the year. The cost of laser eye surgery at Optical Express would normally range from £595 to £1,295 per eye depending on the treatment, but the company said it was providing the treatments at no cost in a bid to promote the benefits of the procedure within the profession. Many people within optics were unaware of the ‘huge strides’ made in the quality of outcomes of laser procedures, according to Dr Steve Schallhorn, chief medical director and chairman of the Optical Express International Medical Advisory Board. Dr Schallhorn said: ‘Over £350m has been invested in our clinics worldwide to ensure our surgeons have access to the most advanced technological innovations in laser eye surgery, and that has resulted in procedures becoming faster, safer and more effective than ever before. ‘It makes sense to ensure that people working within the optical sector have a clear understanding of the full range of treatment now available to patients, and there is no better way of doing that than offering them the chance to experience it first-hand.It’s vitally important that the optometrists, ophthalmologists and dispensing opticians of the future should be fully aware of this popular alternative vision correction solution.’ It follows Optical Express’ new money-back promise, which offers patients a full refund if they do not achieve 20/20 vision or better following iDesign iLasik procedures. A recent survey by Optical Express found that 65 per cent of patients were tired of their glasses and contact lenses, and the company said it had been shown laser eye surgery resulted in almost £13,500 savings over an average lifetime.
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