Who wears jeans? That’s an odd question. EVERYONE, nowadays anyway!
A century ago, handmade jeans were a symbol of the Wild West- rugged and carefree. Cowboys used to wear them. Now jeans adorn everyone, you can find them on super models, farmers, presidents and housewives. Some find it comfortable, durable and friendly; while for others it’s just cool. People choose from an array of custom jeans to suit their preference or meet their needs, others rebel against mass produced fashion and crave for such handmade jeans.
Danny Miller, an anthropologist working on the impact jeans has had on our lives shared his experience as follows: every country he visited- from the Philippines to Turkey, India and Brazil - Miller stopped to count the first 100 people to walk by, and was amazed to find half of them wearing jeans on any given day! He has described the global success as such:
“The reason for their success has as much to do with their cultural meaning as their physical construction.”
And why does it sell so well? Denim is known to fade with time and use. Both of them depend on the way the person uses them. The fabric itself becomes a reflection of a person’s daily activities: Faded knees, fraying cuffs or front pockets speak tales of one’s life or the past few weeks at least. In similar fashion they told a life’s story of the worker and his work 100 years back.
Equality and rebellion- looks good even when not ironed!
The 1960s brought jeans to the American middle class, the ones most affected by discrimination and the war. Protesting college students were seen wearing them as a token of solidarity with the working class. It soon became a symbol of empathy, solidarity and rebellion.
Custom jeans placed everyone on a level playing field. They were affordable and durable and did not lose their attraction even when they faded, and didn't have to be washed often or ironed at all! They conformed to the body in a way that outmatched the most finely tailored clothes. The personal touch involved in them being hand stitched further alleviated their stature. The versatility, of being an all in one has allowed jeans to retain the allegiance it has amassed over the decades. It has become a symbol of individuality and personal identity FREED of how the gazes of the world fall upon it- no longer able to mold it.
To inscribe your attitude and personality in your jeans, take a journey with http://www.guildjeans.com.
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