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I am sure you agree that the employees of a company are its greatest strength and biggest assets. A company rides on the shoulders of its employees and makes progress mainly due to their hard work and diligence. In fact, a company owes all its profits and success to the employees only. Therefore, keeping the employees motivated is extremely important for the growth of a company. One of the simplest, easiest and most effective ways of doing so is through giving corporate gifts. Corporate gifting, however, is not only effective in motivating the employees; it is an excellent marketing and advertising tool as well. Different companies follow different trends when it comes to corporate gifting. Some distribute gifts during the festive season, while some do so during the year end or the financial year end. Most Indian companies generally give corporate gifts during the festival of Diwali as it is the most popular festival celebrated in India and is also associated with wealth and prosperity. Therefore, many companies regard this to be the perfect time to reward their employees with special gifts. Many people think that corporate gifting is a recent trend; however, contrary to that belief corporate gifting has been prevalent since many years. The reasons for its popularity and continuity are very simple indeed - corporate gifting to employees does wonders for a company.Here is how:- • It Spreads Happiness – It is in the nature of every person to feel happy when they are presented with a gift. Therefore, like every other gift, corporate gifts spread happiness as well. They make an office a happy place. This obviously works in the favor of the company. When any place and the people working there are happy, the environment of that place automatically becomes positive too. This results in a better working environment, which in turn leads to better performances and better results. • It Raises Morale–Giving a gift to someone is perhaps the best way to raise a person’s morale, even when that person is not performing well. The employees of a company are constantly striving to meet deadlines and achieve targets. They are under a lot of pressure to continuously perform well and this at times has a negative effect, making them feel dis-heartened and bogged down. A thoughtful gift at such a time can actually raise the morale of the employees and make them feel confident again, thereby leading to an improvement in their performance. • It Increases Enthusiasm – Indifferent of the kind of work one does, it is important to be enthused about it so to be able to give your 100%. Only if a person is excited about his/her work, will he/she take a keen interest in it and thereby perform well. Therefore, enthusiasm towards work plays an extremely important role in the performance of an employee. Corporate gifts increase enthusiasm. Every time an employee is given a meaningful gift, he/she feels moved by the gesture and thus, gets enthused towards their work as well. • It Escalates Productivity – Nothing motivates a person to perform better than an incentive. And this is applicable to every person, from a small school goer to the managing director of a company. A well thought of corporate gift can give a much needed boost to the performance of the employee. These gifts keep the employees motivated to work hard and thus succeed in escalating their productivity. • It Intensifies Loyalty – There is no better way to strengthen ties and have continuous association with the employees other than through corporate gifts. These gifts make the employees feel that they belong to the company and the company belongs to them. Corporate gifts create a bond between the company and the employee which makes them feel like a part of one big happy family. This intensifies loyalties unlike any other thing. It is true that corporate gifts are given to make the employees happy and keep them motivated. However, the actual gainer here is not the employee but the company itself. It is absolutely imperative for the company to keep its employees enthused and excited about their work as this directly affects their performance and productivity. And obviously if the employees are performing well, the company is automatically progressing and making profits. Hence, every company employs the tactic of corporate gifting to keep its diwali gifts for employees happy, motivated and highly productive.
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