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You’re a fitness professional offering the best services in town, but no one’s buying? The problem could be your marketing efforts. Marketing can be a costly exercise (both financially and mentally) but there are a few things you can do to boost your brand and make an impression on your potential customers. Have a USP A unique selling proposition will separate you from the competition and make it easier for you to target your audience. Assess your current service and look at what your competitors are doing, how do you want to be different? A USP could be ’30 minute daily workout’ or ‘after work workouts’. Most importantly, make sure you can deliver results and back up your claims. Local marketing If you’re a small business, as most start out you will want to focus your attention locally. Garner the attention of a few clients and if you nurture it, it will grow from there. Local marketing doesn’t have to be costly, some examples include flyers, brochures, business cards, using Google Places and Google Maps to list your business. Don’t forget to list yourself in the available directories like the Yellow Pages. Google Places & other directories Make sure you’re listed where others can find you. Get listed in directories and Google Places – but do it right. Ensure you have the same address on your website as your Google Places listing to avoid being flagged. Optimise your listing to get even more traffic and customers to your site and business. Cross promote If you know of any other businesses in your area that could potentially help to promote your fitness training services, approach them and establish a relationship. You will have a wider reach if you collaborate with other businesses, and it is mutually beneficial. An example could be to sponsor a local sporting team. Cross-promotion marketing is one of the most successful marketing strategies. Press releases Press releases are a good way to get your business known across a variety of media platforms. It will give you credibility, links back to your site and better search engine visibility. If you can’t write your own press releases, hire someone on a freelance basis to write for you and then syndicate your press releases on press release websites like prlog.org or newsmaker.com.au for better circulation. Word of mouth Word of mouth is one of the most effective ways to get customers, ask any well-established trainer and they’ll tell you referrals and word of mouth are what get them the best leads. Creating word of mouth is not easy and you will need to support it with other forms of marketing. Ask your clients for referrals and testimonials to start spreading the word on your business. Social Media Reach out to potential customers using social media. Establish a campaign. Set up accounts on the most popular social networks like Facebook, Twitter, Google Plus, LinkedIn, Youtube and Pinterest. Print media Postcards, brochures and flyers work well to expose your business to the public. It doesn't cost too much to print a few hundred flyers, and you can distribute them around local businesses. More tips • Develop your brand • Attend networking groups • Introduce yourself to other businesses • Sponsor a local sporting team • Present at seminars, speak at schools • Get involved in the community (events or sports) • Support the local emergency services Onfit Training College specialise in online personal training. Onfit Training College is the leader in delivering quality fitness industry courses leading to Nationally Accredited Fitness Training Certification.
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