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If you have an internet business you must an email list building strategy. What this means is a constant process of creating a list of prospective customers to whom you can email information regarding your products . Email list building is essential to the success of your online business and everyone begins with nothing at all , and has to build their list starting with just one subscriber - which is normally themselves! So, where do you start? Who Are You Selling To ? You must understand who will want to purchase your product or service. For example, if your internet business is about products related to golf , you need people on your list who are interested in golf. Simply having a long list of email addresses of people with no indication of what their interests or problems are won't bring you any results. Why Should Somebody Join Your List? To encourage somebody to opt-in to your email list, you need to provide them something of value for free. This may be a free video or ebook . This is a crucial part of your email list building process because it's unlikely for someone to provide their details for nothing in return . Be aware the standard of your product or service will be assessed on what you give away for free. If you provide something of little or no benefit , your product or service will be regarded as the same. How Will You Get Their Email Addresses? To get a prospective customer's email address , you'll need a squeeze page or lead capture page. This is a one page website produced only to capture email addresses. The page will simply explain the benefits of your product or service. The principal objective of a lead capture page is to obtain customer details for follow-up email marketing. How Will You Send Emails To People On Your List? If you just have a couple of people on your list it will be pretty easy to send them information one at a time. But as your list grows, you will need to automate the process as it will be impossible to send personalised emails to thousands of people. This is where an autorepsonder comes in. An autoreponder will automatically follow up each lead with a series of pre-written messages. How Will People Find Your Online Business? Each email list building campaign begins with the first subscriber who entered their email address onto your squeeze page. To push visitor traffic to your page you can use paid for traffic tactics and free traffic techniques . Both free and paid traffic options work well for email list building. Paid traffic is a quicker way to a large list but your funds can be spent very quickly on such things as pay-per-click adverts , banner adverts , solo advertisements and classified adverts - so spend your budget carefully . Free traffic takes more time to build a list, with strategies that include blogging, article marketing, forum marketing and on and off page SOE . Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about marketing that will work for your business and how to find the right products to sell and the right customers to buy them Click Here
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