There are lots of people all over the world who love reggae music. Of course, this type of music is mostly associated with Jamaica, where legends like Bob Marley came from. Just like any other type of music needs to be promoted, reggae music also needs to be promoted. The best way to promote anything nowadays, including music is via media. Music is promoted via various forms of media such as the internet, television, radio, newspapers and magazines. Without proper promoting of music genres such as reggae, the music will not reach as many people as it should. One of the leaders of reggae music promotions is known as IRIE FM, a 24/7 reggae radio station. This station has been playing reggae music for more than 15 years, thus being a significant player in the promotion of reggae music. Because there are so many talented up and coming reggae artists, it is important that such music reaches the ears of as many people as possible in order to receive the recognition that it deserves. Although, there are well-known reggae artists whose music will stand the test of time, there are also new kids on the block who are coming up with phenomenal stuff. Over the years, it has become evident that reggae actually has business value. It is no wonder then that recognizable media brands such as MTV are launching a channel which will be dedicated to Caribbean lifestyle and music. The past couple of years have seen Jamaica coming up with a number of local cable music channels such as RE-TV. Such channels are exactly what the young generation of reggae lovers need; after all, if the youth love the music, the industry is bound to keep on growing. The fact of the matter is that without the media, the music and entertainment industry will go nowhere. It is through the media that entertainment content such as reggae music is promoted and transmitted. Today in Jamaica, just like in places such as the United States of America, some famous radio disc jockeys will not agree to play new reggae songs unless they are paid substantial amounts of money. Of course this can actually go out of hand as some artists and producers actually believe that there is no other way to get radio exposure but to pay these parasites. That is obviously a mistaken belief. There are plenty of genuine radio disc jockeys who will not demand money first in order to play new music. Another great way to get exposure is via the internet. As an artist who is just starting out, you can simply post your video on YouTube and you might just rise to fame. Author writes for Reggae Music, and for Reggae Riddim Mixes .
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