|
When it comes to gifts, Lucius Annaeus Seneca, the 1st century Roman philosopher said it right. He said, "A gift consists not in what is done or given, but in the intention of the giver or doer."That is perfectly true. However, if you follow this philosophy when you choose corporate gifts, you might unfortunately receive very unsatisfactory returns. Corporate gifts are different from the gifts you give family or friends. Why is that so? It is because corporate gifts are not merely selfless tokens of love or appreciation. Corporate gifts are given with the prime motive of retaining customers, emphasizing your brand image and remaining at the top of customers' minds. To achieve these benefits, you need to put in a lot of thought into deciding upon the right gift. Here are seven very useful tips. Gifts that reflect your values Instead of choosing any random gift, decide on a gift that reflects your values. For example, if you project an image of being a socially responsible company, select gifts made out of eco-friendly materials or goods made by physically challenged people. This way, you can cement your brand value, make a positive impact on recipients and come across as a company that lives up to its claims. Check gift policies of recipients It is important not to hurt the sentiments of recipients or give gifts that breach your clients' company policies. Most of the companies have a limit for the value of gifts they can receive. Confirm about these limits before you buy gifts otherwise, you'll end up receiving a lot of returned gifts. Check appropriateness of gifts You really don't want to give gifts that are completely inappropriate. Here, you need to consider appropriateness in terms of the individual, his or her culture, lifestyle and beliefs. For example, you don't want to gift a box of delicious monogrammed milk chocolates to a vegan. You should never gift clocks or anything in white to the Chinese. Decide on articles that are used every day or regularly One of the purposes of giving a corporate gift is to remind your client about your business. So, you don't want to give something that is put away in some corner to gather dust. Choose goods that are useful on a regular basis. For example, some things you can give are monogrammed pens, styluses, calendars, cups or mugs, pocket books and branded stationary. Never ever choose a low quality gift Never scrimp on gifts. If you are low on budgets, you really don't have to give a gift. A simple hand written "thank you for your association with us" note is a lot more appreciated than poor quality articles. Moreover, low quality goods can be a huge blow to your brand image. Include packaging in budget For corporate gifts, packaging and presentation is as important as the gift itself. When you prepare budget for gifts, include costs of packaging as well. Check the sentimental inclinations of recipients here. For example, if the recipient is a Chinese, never wrap the gift in white because white is symbolic of death in Chinese culture. Never take a risk while choosing gifts Select gifts that you are sure about. Don't take a gamble by gifting a "joke" gift because it could end up annoying the recipient. You'll end up losing clients if you goof up. Be careful what you choose and make the most of the culture of corporate gifts. Corporate gifts take center stage during the festive season. Concept Plus gives individuals and corporate companies the option to personalize gifts. Click here to get a quote for corporate gifts in Canada.
Related Articles -
Concept, Plus,
| 
