Sensor-on-Cover Taking over Traditional Projected Capacitive Touch;In-Cell and On-Cell to Grow Rapidly Santa Clara, CALIF. (PRWEB) July 17, 2012 Total touch screen module revenue will reach $16 billion in 2012,and nearly double in six years, reaching $31.9 billion by 2018,according to the most recent NPD DisplaySearch 2012 Touch Panel Market Analysis . The market growth is being driven by increased demand fromapplications such as iPads and other tablet PCs, smart phone s, and emerging notebook PC designs. While the leading touchtechnology is projected capacitive touch, demand for othertechnologies is on the rise. Touch screen penetration has rapidly increased in mobile phones,handheld games, and game consoles, as well as in tablet PCapplications, which are forecast to collectively account for morethan $13.6 billion in touch screen revenues this year. In addition,NPD DisplaySearch forecasts strong touch screen growth over thenext several years driven by demand in larger display applicationssuch as convertible/hybrid notebook PCs. Mobile Phone Still the Leading Application, Convertible/HybridNotebook PCs Gaining Share in 2013 Mobile phones are the biggest application for touch screens interms of unit shipments, accounting for three-fourths of unitsshipped in 2011. NPD DisplaySearch forecasts that 1.2 billion touchscreens will ship for mobile phone applications in 2012, up 68%Y/Y. Tablet PC Pouch is a fast-growing application for touch screens.Shipments tripled in 2010 and reached 79.6 million in 2011. Growthcontinues to be strong, with NPD DisplaySearch forecasting morethan 130 million touch screens for tablet PCs in 2012, and morethan 190 million in 2013. Revenues for touch screens in tablet PCsare expected to grow by more than $3 billion in 2013. Touch penetration is expected to increase dramatically inconvertible/hybrid notebook PCs. The Ultrabook , which ispromoted by Intel, will start to adopt touch screens by end of thisyear, and Microsoft Surface tablets will also integrate touchscreens. NPD DisplaySearch forecasts touch screen penetration onnotebook PCs will increase from 2% in 2011 to about 8% in 2013. Over the next few years, all-in-one PCs and automobile monitors areexpected to contribute to touch screen market growth as well. Touchtechnologies with high transmittance, low power consumption,multi-touch or gesture recognition will benefit the most.Currently, the leading touch technology is projected capacitivetouch; however demand for other technologies is on the rise. Demand is growing for thinner, light weight, and lower cost touchpanels and devices. In addition, we see strong touch screen growthover the next several years in larger display applications such asconvertible/hybrid notebook PCs and all-in-one PCs, noted Jennifer Colegrove , PhD, Vice President of Emerging Display Technologies at NPDDisplaySearch. Over the next few years, in-cell, on-cell, andsensor-on-cover touch technologies will surpass the add-on typeprojected capacitive touch. The NPD DisplaySearch 2012 Touch Panel Market Analysis report is acomprehensive analysis of the touch panel technologies and theirmarket forecasts through 2018. This report has detail breakdown of23 applications (with TV application added this year), with 12touch technology categories (including sensor-on-cover andgesture-in-air) and 9 size categories. It also has details on touchcontroller ICs, the sensor market, shipments by area, and forecastsfor multi-touch through 2018. NPD DisplaySearch surveyed over 200 suppliers of touch screenmodules, controller ICs, ITO film, and other components to producethe 2012 Touch Panel Market Analysis report. These firms areprofiled in the report, and 2011 history shipments and revenues formore than 110 touch screen suppliers are included. About NPD DisplaySearch Since 1996, NPD DisplaySearch has been recognized as a leadingglobal market research and consulting firm specializing in thedisplay supply chain, as well as the emerging photovoltaic/solarcell industries. NPD DisplaySearch provides trend information,forecasts and analyses developed by a global team of experiencedanalysts with extensive industry knowledge. In collaboration withthe NPD Group , its parent company, NPD DisplaySearch uniquely offers a trueend-to-end view of the display supply chain from materials andcomponents to shipments of electronic devices with displays tosales of major consumer and commercial channels. For moreinformation on NPD DisplaySearch analysts, reports and industryevents, visit us at. Read our blog at and follow us on Twitter at @DisplaySearch. About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensiveconsumer and retail information for a wide range of industries.Today, more than 2,000 manufacturers, retailers, and servicecompanies rely on NPD to help them drive critical businessdecisions at the global, national, and local market levels. NPDhelps our clients to identify new business opportunities and guideproduct development, marketing, sales, merchandising, and otherfunctions. Information is available for the following industrysectors: automotive, beauty, entertainment, fashion, food, home andoffice, sports, technology, toys, video games, and wireless. 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