Marketwire debuts new brand identity to reflect role as socialcommunications company by efwegbe erergeer


Marketwire debuts new brand identity to reflect role as socialcommunications company by EFWEGBE ERERGEER
Article Posted: 11/01/2013
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Marketwire debuts new brand identity to reflect role as socialcommunications company

Business,Business News,Business Opportunities

05/10/12 -- Marketwire debuts a newbrand identity and streamlined product portfolio to more accuratelyrepresent what it has become: a social communications company . Enjoying a profitable 30-year newswire history, the past sixyears have seen a period of dramatic growth as the company expandedits service offerings, operations and number of employees to meetthe needs of a rapidly growing client base and shifting medialandscape. The most significant driver of Marketwire's evolutionwas its acquisition of leading social media analytics companySysomos in July 2010, allowing the company to integrate newsdistribution with insight gathered from the social sphere. Core Facts Brand Promise: Beyond Words Marketwire's new brand promise, Beyond Words, captures the powerof combining content and conversation. It articulates a renewedemphasis on personal service, advanced execution through "powerfulsimplicity," exemplary performance and growth.

New Graphic Identity Reflecting its new brand identity, Marketwire's new logo blendstwo intersecting shapes, representing the integration of contentdistribution and social media. A refreshed website aligns with thisnew image; basic navigation, news and content submission, pressrelease display and search tools remain the same. Integrated Product Lineup Marketwire simplified and streamlined its product portfolio,grouped by category, to more easily convey how its products worktogether in an integrated workflow. Marketwire MAP (Media Analysis Platform) The world's most celebrated social media business intelligence platform and research tool, Marketwire MAP allows for deep socialmedia research, demographic identification, landscape andinfluencer analysis and benchmarking.

Marketwire Heartbeat A social media monitoring and listening platform, Marketwire Heartbeat offers real-time metrics for brandsto monitor how they are seen in the social universe. Marketwire Distribute Marketwire edits, translates, optimizes and distributes press releases and other content, then measures and reports on effectiveness.Marketwire Distribute includes the following products and services: Marketwire Disclosure and Regulatory Filing Marketwire Impress, a fully integrated content management system Marketwire Mediahub, a global media database of 1.5 million contacts, events and editorial opportunities Marketwire Search Engine Optimization and Social Media Marketwire Resonate The next-generation marketing communication solution, MarketwireResonate brings real-time social media monitoring, contentoptimization, targeted global distribution and measurementtechnology together. Quotes Michael Nowlan, President and Chief Executive Officer "Marketwire's vision is to inspire and empower the world'scommunicators to achieve greatness. We don't just want our clientsto distribute press releases -- we want them to connect withbloggers journalists, influencers, investors and their customers tomake an impact. We don't just want to sell software that monitorssocial networks -- we want our clients to discover who is talkingabout their brands and why, and we want to provide them with thetools to extract real business intelligence from the social web.And most important, we want to join the business intelligenceextracted from the social web with the ability for our customers toconnect with all their audiences." "This is not just about social media.

This is not just abouttraditional communication channels. This is about leveraging ourunique knowledge and expertise in both of these arenas to meet theneeds of our clients." "The integration of our distribution platform and social monitoringand measurement tools give our clients unprecedented control overtheir brand while letting them communicate more effectively withtheir customers and better understand the markets in which they dobusiness." Tim Lambertus, Senior Vice President, Marketing & ProductStrategy "The creative process began with getting to the heart of what makesMarketwire unique. We discovered that Marketwire's culture isdefined by a love of technological innovation and a passion forfulfilling our clients' needs and wants." "It was a natural progression to combine innovation and servicewith product integration. The coming together of communication (the"wire") and conversation (social media) drove our graphicsymbolism.

The blue and red triangles in our logo represent thatintegration while the merged shape in the center represents ourbrand promise, Beyond Words, consisting of personal service,performance and growth." About Marketwire Every day, Marketwire plays a critical role in shaping theconversations that happen in newsrooms, corporate boardrooms andsocial networks around the world, helping communicators movemarkets, change public opinion and affect consumer behavior. Marketwire is a social communications company that provideseveryone, from Fortune 500 enterprises to start-ups, withpowerfully simple solutions: global press release distribution,industry-leading social media monitoring and analytics, and a fullyintegrated marketing communications platform for content creation,optimization, distribution and measurement. Marketwire is majority-owned by OMERS Private Equity ( ), which manages the private equity activities of OMERSAdministration Corporation and today has $6.4 billion ofinvestments under management. OMERS Private Equity is headquarteredin Toronto, Canada, with offices in New York and London. Embedded Video Available Embedded Video Available: www2.marketwire.com/mw/frame_mw?attachid=1979769 Add to Digg Bookmark with del.icio.us Add to Newsvine Contact: Lisa Davis Marketwire 416-342-8651 Copyright @ Marketwire.

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