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Bing will soon include a search interface that offers social searchresults in a separate column to the right of the returned links,Microsoft said on Thursday. During a press demonstration at Microsoft's San Francisco offices,Bing representatives described the new interface, which willshortly move from private to public beta, as an attempt to offermore direct interaction with "entities" and people. [ Also on InfoWorld: Galen Gruman deflates the fallacy of business social networking . Discover what's new in business applications with InfoWorld's Technology: Applications newsletter . The Web browser is your portal to the world -- as well as theconduit that lets in many security threats. Learn how to secureyour Web browsers in InfoWorld's " Web Browser Security Deep Dive " PDF guide. ] "We're moving beyond the pages into entities. Those entities arepeople, places, things, and their relationships," said Qi Lu,Microsoft's president of online services. Using the new interface, query results for seafood restaurants inSan Francisco, for example, include a gray column along the sidethat displays a "people you know who may know" section, withcontent on the subject shared by the searcher's social networkconnections, and a "people who know" section that highlightsexperts on the query topic across social networks. "In the real world that's how it works: We use search, then we talkto people," Lu said. The social sidebar integrates with Facebook, Twitter, and Google+.The company expects to bring in LinkedIn, Quora, and Foursquare aswell. The user can interact on Facebook directly from the socialsidebar. For instance, a user can post a question about a hotel andtag a friend who may have commented on it. The resulting Facebookposts include a link back to Bing's search page. Twitterinteractions take the user to a Twitter interface, the companysaid. A center "snapshot" column permits the user to interact withbusinesses from the search page. If the user searching for seafoodrestaurants hovers on a link to a particular restaurant, the columnpops up, offering a map, available reservations, and links toreviews. Integration with OpenTable makes it possible to makereservations without leaving the search page. Bing's approach to social search is in stark contrast to Google's,which brings social results into the same list with traditionalalgorithmic results. The Bing interface previewed Thursdayseparated social content into a separate column with a backgroundof a different color. "You've started to see social be injected into the purity of theWeb results, and nobody likes that," said Derrick Connell, vicepresident of program management at Microsoft. The "people who know" section of the sidebar will explicitly rankpeople by their expertise in a particular area. Companyrepresentatives repeated several times how difficult a task thatis, but emphasized that the social content will continue to improveover time. "The experience won't be perfect, but the most important thing isthat we make the leap and then the feedback cycle begins," Lu said. It is also unclear how well the interface will work on asmartphone. The company previewed a "stacked" display of the links,snapshot and social sidebar for a mobile screen, but indicated thatit expected to move to an interface that relies more on swiping. Microsoft officials did not give a timeframe for the public betarelease of the new interface, saying that it would be available"very soon." Cameron Scott covers search, web services and privacy for The IDG News Service . Follow Cameron on Twitter at CScott_IDG . I am an expert from audio-djequipment.com, while we provides the quality product, such as DMX LED Lights Manufacturer , Pro PA Speaker, Powered PA Speakers,and more.
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