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Sky is the limit – but have we ever wondered what is beyond the sky? With the rapid growth in technology, everything can be made possible. As we are connected to the world, we shouldn’t find a way to limit ourselves from reaching to the world out there. Business owners shouldn’t be held back of using bulk SMS as a part of their marketing tool. It is shown that more often than not, people read more SMS rather than any other medium of messaging. According to the statistic, the chances of your SMS to be looked through and read within 5 seconds is almost as perfect as of 98% from SMSes received – which means, your message has successfully reach its audiences. So, how can you ensure the effectiveness of the campaign? Here are some tips that can assist you on being better at your own game. • What am I sending? Before sending the SMS, it is important to determine what you wish to achieve at the end of the day. Although the process may sound as easy as a simple click with the online Web SMS system, you may want to add in some additional effort ensure that the contents are tailored to its need. For example, offers are often a good way to attract reader’s attention and they might be your potential customer. With the right approach, the SMS messaging to them may increase your business traffic. • When do I send them? The best time to send these SMS varies depending on the nature of your business. If you have a café, the weekends might be the best time to send SMS on promotion that will be offered as the audience are more relaxed and not too stressed out with their daily routines. Also, try to avoid those times that is considered as taboo, such as midnights and too early in the morning as it will definitely create a negative perception on your business. • Who am I sending to? Although the SMS can be sent in a bulk to any numbers in your database, it is very important to understand your target audience as it should reach to the right audience in the first place. A good example would be to segregating gender on a promotion on a lipstick – whereby the promotion should be sent to the ladies rather that the lads. Make sense? • How often can I send? There is not specific timeframe of how often should you be sending the SMS. It should be in an adequate amount that fits the need of your marketing strategies as too many SMS will annoy the receiver and they may feel harassed. Who would have thought that SMS messaging could be one of the most effective tool for marketing 20 years ago? Bulk SMS in Malaysia is nothing new, as most business owners find it very handy. We shouldn’t be left out with that is best offered to us. Depending on your need, the best way to guarantee the effectiveness is by utilizing each tool the best that you can.
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