By CNBC's Kayla Tausche and Jesse Bergman (Associated Press contributed to this post) Facebook's initial public offering will be the largest and perhapsthe most highly anticipated Internet deal in history. Faced with great expectations, however, Facebook is staring downsome potentially unnerving obstacles when it comes to key areas ofmonetization and growth: public distrust and display advertisingapathy. More than half (57 percent) of Facebook users polled said theynever click on ads or other sponsored content when they use thesite, according to a new AP-CNBC poll. Another 26 percent said theyhardly ever engage in such activity. Only 4 percent of users saythey often click on ads - results that are only slightly betterthan the 2-3 percent clickthrough rate some experts consider thebenchmark for effective banner ads. While the company makes money, in part, simply by displayingsponsored content, user clicks are a critical part of anadvertiser's calculus when gauging the effectiveness of those adsand how much they're willing to pay for them. In the first quarter,Facebook generated 82 percent of its $1.06 billion in revenue fromadvertising sales. In the company's online IPO pitch to retailinvestors, Chief Financial Officer David Ebersman said the companyis working to make ads "more relevant, more social, and moreengaging" as it looks to grow. While Facebook has been able to decrease its reliance on sponsoredcontent (down from 98 percent of sales in 2009), the hopes ofexpanding the company's e-commerce footprint also faces publicresistance, the poll showed. A majority of participants (54percent) said they wouldn't feel safe using the platform forfinancial transactions such as purchasing goods or services; only 8percent said they would feel extremely or very safe in doing so. While Facebook currently has a limited market for real goods andservices (most financial transactions are done for virtual goodsand games), analysts cite e-commerce as an extremely lucrative, anduntapped, market for the platform - one that could be vital for thecompany's future growth. For complete poll results, click here The public also remains wary of Facebook's valuation, widelybandied about as $100 billion, with just 3 percent of respondentssaying they thought the company would be undervalued at such anumber - half said they thought it would be overvalued (that viewrises to 62 percent among active investors). Views are also spliton whether or not shares of Facebook stock would make a goodinvestment - with progressively less positive opinions for olderage groups. The youngest respondents (age 35 and under) were most likely to sayFacebook would be a good investment (59 percent said yes), followedby baby boomers and Generation X-ers (55 percent and roughly 50percent, respectively), followed by seniors (only 39 percent). As for Mark Zuckerberg, the wunderkind CEO who turned 28 on Mondayinspires somewhat tepid confidence as a leader, with only 18percent of respondents saying they were extremely or very confidentin his ability to run a large publicly traded company likeFacebook. Yet pinning down a specific reason was difficult forrespondents, who neither cited his age, temperament, nor reputationas significantly affecting those abilities. Facebook users have consistently cast a wary and suspicious eye onthe platform: 59 percent of respondents said that they had littleto no trust in Facebook to keep their information private. Yetdespite those ongoing concerns, the number of users (and theirengagement) continues to increase. Facebook has grown to 901million monthly active users worldwide, with personal computerusers spending six to seven hours per month on the site (comparedto just 3 minutes for Google+ users), according to recent data fromComScore. We are high quality suppliers, our products such as China Quran Pen Scanner , Quran Translation Pen Manufacturer for oversee buyer. To know more, please visits Electronic Quran Pen.
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