You have your fall product on the shelves. The back to school season is over. The holiday shopping season is just in all directions the nook. You are struggling with ideas to keep sales solid in the run up to the vacation season. What to do? |
Remember there are thousands of choices available to consumers. Regardless of the uniqueness or other distinctive qualities of your products, you must set yourself Different through the effective showcasing of your products. This is also known as scene merchandising. The goal of visual merchandising in retail store displays is to provide a glimpse of how the product will look or be used in a real life case. The presentation of your display can have choreographic impact upon sales. Effective retail store displays not only increase clientele traffic, but also increase the average ticket.
Many retail store displays are disorganized, which can confuse or distract a client. Make sure there is a central focus to the presentation - a focus point - upon which the "action" is centered. A focal point should be the main product or item featured, with accessories and supporter products framing the display. The focal point should be at eye level - not too low, as is the case in many retail table presentation and not too high. If the presentation is not at eye level, it may very well go unwitting by your customers.
Be sure your display is balanced, with darker items (which are "heavier" to the eye) near the bottom of the display. This will avoid a sensation of the presentation being overly-laden from the top. Also confirm there is a left to right balance, do forth from the focal point of the display. Suppose a seesaw - you don't want one end of the display weighed down more than another - lay it even. Both the number of products and the size of the products should be taken into account when creating balance.
Be sure to use proper lighting to avoid unwanted shadows or dark areas. Lighting from the top should be avoided, as should lighting from only one angle. An emphatic display will have light sources coming from multiple corners, to minimize shadows. If using effigy makes sure the faces are well lit and there are no unsightly shadows below the eyes and neck or in all directions the nose and lips. The only way to achieve this is through the use of source illumination from different angles.
Don't overcomplicate the situation. Maintain the focus of the demonstration and have your products laid out in a clear and intuitive fashion. Slatwall shelving should be neatly arrange, and equally arranged from shelf to shelf. There is no need to individually organize each slatwall shelf as a separate display! This actually gives the slatwall display a disheveled or "busy" appearance, which can create cognitive dissonance in your customers.
Finally, be sure that the display is attractive from all angles, if various viewing angles are possible. This would be specifically important in a window presentation that is also viewable from the store display set in the middle of a showroom. Walk around the display; see the lighting, equilibration, and coloring from each angle. Make adjustments as essential, so that your retail displays is visually appealing from all angles.
For more information visit:- retail displays
Related Articles -
store displays, retail displays,