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http://www.unnatisilks.com http://www.unnatisilks.com/salwar-kameez-online.html http://www.unnatisilks.com/global-trends.html http://www.unnatisilks.com/sarees-online/by-work-sarees/zardosi-work-sarees.html Zardozi is metal embroidery done on fabrics to enhance their appeal. In earlier times, when it was easily available, gold or silver threads were used. Today, with prohibitive costs and limited availability, it is done with a combination of copper wire coated with gold or silver colour and a silk thread. Some centres in India famous for Zardozi work are Lucknow, Delhi, Hyderabad, Kashmir and Ajmer. Zardosi work is done by using a wooden framework on which the fabric to be embroidered is stretched. A pre-designed embroidered piece on cloth like silk or satin is then woven into the fabric in an intricate weave making it seem as one with the fabric. A painstaking effort of a day or several days, this includes a team of skilled artisans who weave in a simultaneous effort in their chosen spots around the framework. It is a test of skill and patience, where the mental satisfaction of completing a design flawlessly, is the reward for the effort. It means much more than the monetary returns, which sometimes, does not compensate for the effort put in. The Saree is traditional attire adopted by most states in India, though the weaving styles, patterns, deisgns incorporated and the wearing methods may alter slightly from region to region. Zardozi has been used on fabrics since long but the heightened or accentuated effect is most visible on a saree, since it has a big canvas to display. Some innovative incorporations of the Zardozi effect on certain saree creations may be pictured. A Georgette Saree having floral patterns with broad borders and brilliant designs embroidered in Zardozi on it. A grand affair, it would serve well for grand weddings, exclusive parties or similar occasions. A Saree with floral zari thread embroidery work and a zardosi patch work border, with designer pallu (end-piece) is trending and an extremely stylish and opulent offering, creating a sensation. It finds favour as party wear or special invites. Interestingly, the Lucknow variety of Zardozi acquired GI status for its Lucknowi brand of Zardozi this year which legally permits only Lucknow and its surrounding six districts alone to affix the Lucknow Zardozi label for their traditional Zardosi work. Not only would it curb imitation, but would also allow better product differentiation. The morale of the artisans of the region has been boosted for them to continue the display of their skills since now they would find an assured market for their fine wares. This could also be a trend-setter for some of the other Zardozi centres in India to try and get GI status for their own brands of Zardosi. Nowadays newer applications of zardozi are being attempted by designers, with dazzling effects. This traditional art will continue to flourish as long as tastes in fabrics are inclusive of this art and society at large continues to encourage and support the efforts in the upholding of this fine and unique tradition. Keywords: Zardozi,Zardosi,Lucknowi Zardozi,Saree,metal embroidery,gold,silver threads,GI status Unnati Silks has trendy designs, attractive patterns, in vivid colours and pleasing combinations in its large collection of Zardozi Sarees. Unnati is a one stop single store for over 300 varieties of traditional sarees and salwar kameez.Dispatch is within 24 hours of order. Free delivery & COD is provided for retail.Worldwide express shipping caters to almost all countries across the world. unnati has unique fashion creations both in Retail and Wholesale Contact: UNNATI SILK PRINTS PVT. LTD, #3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003.AP,India. 040-64555251 or 97000 57744.
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Zardozi, Zardosi, Lucknowi Zardozi, Saree, metal embroidery, gold, silver threads, GI status,
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