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05/17/12 -- It's going to be a verycold, very scary summer for movie fans. To support the ongoing national launch of its Silver BulletAluminum Pint, Coors Light is partnering with "Prometheus," thesummer's scariest action event film and director Ridley Scott'sreturn to the genre he helped define. A co-branded 30-second TV ad,produced by Scott and his production company, RSA, debuts nextweek. The spot, titled "Do You Thirst?," features footage from thefilm and will air nationally on network primetime, network andcable sports, and cable entertainment programming. "Ridley and I had a fantastic time collaborating with Coors Lightand its agency team on this creative," said Jules Daly of RSA. "Itwas great to see how they completely embraced the film's imageryand themes to create a truly integrated campaign." In addition to the national TV ad, the partnership will come tolife via the Coors Light Facebook page (facebook.com/CoorsLight),where legal-drinking-age fans will be able to see the newcommercial and other "Prometheus" content. The partnership alsowill be promoted through retail merchandising and programming.Plus, Coors Light will make it possible for consumers to attendexclusive screening events in more than 30 markets across theUnited States. "Partnering with a visionary such as Ridley Scott presents aspecial opportunity for Coors Light to drive consumer and retailerenthusiasm for our new Silver Bullet Pint," said Dan Hennessy,senior director of marketing for the Coors Family of Brands. "It'sclear 'Prometheus' is going to be the summer blockbuster movie of2012, once again bringing Sir Ridley's unique story-telling skillsto science fiction fans. We're thrilled to be part of theexcitement surrounding this film." About PROMETHEUS Ridley Scott, director of "Alien" and "Blade Runner," returns tothe genre he helped define. With PROMETHEUS, he creates agroundbreaking mythology, in which a team of explorers discover aclue to the origins of mankind on Earth, leading them on athrilling journey to the darkest corners of the universe. There,they must fight a terrifying battle to save the future of the humanrace. Written by John Spaihts and Damon Lindelof, PROMETHEUS opens June8, 2012. It stars Noomi Rapace, Michael Fassbender, Idris Elba,Logan Marshall-Green and Charlize Theron. About Fox Filmed Entertainment One of the world's largest producers and distributors of motionpictures, Fox Filmed Entertainment produces, acquires anddistributes motion pictures throughout the world. These motionpictures are produced or acquired by the following units of FFE:Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures,Fox International Productions, and Twentieth Century Fox Animation. About MillerCoors Built on a foundation of great beer brands and nearly 300 years ofbrewing heritage, MillerCoors continues the commitment of itsfounders to brew the highest quality beers. MillerCoors is thesecond-largest beer company in the United States, capturing nearly30 percent of beer sales in the U.S. and Puerto Rico. Led by two ofthe best-selling beers in the industry, MillerCoors has a broadportfolio of brands across every major industry segment. Theportfolio is led by the company's premium light brands: CoorsLight, Miller Lite and Miller64. Coors Light, the World's MostRefreshing Beer, offers consumers refreshment as cold as theRockies. Miller Lite established the American light beer categoryin 1975, offering beer drinkers a light beer that tastes like beershould. Miller64 is 64 calories of crisp, light taste thatcomplements a balanced lifestyle. MillerCoors brews premium beersCoors Banquet and Miller Genuine Draft, and economy brands MillerHigh Life and Keystone Light. Tenth and Blake Beer Company, theMillerCoors craft and import division, imports Peroni NastroAzzurro, Pilsner Urquell and Grolsch, and features craft brews fromthe Jacob Leinenkugel Brewing Company, Blue Moon Brewing Companyand the Blitz-Weinhard Brewing Company. MillerCoors operates eightmajor breweries in the U.S., as well as the Leinenkugel's craftbrewery in Chippewa Falls, Wisc., and two microbreweries, the TenthStreet Brewery in Milwaukee and the Blue Moon Brewing Company atCoors Field in Denver. The MillerCoors vision is to create the bestbeer company in America through great people changing the wayAmerica enjoys beer. MillerCoors builds its brands the right waythrough brewing quality, responsible marketing and sustainableenvironmental and community impact. MillerCoors is a joint ventureof SABMiller plc and Molson Coors Brewing Company. Learn more atMillerCoors.com, at facebook.com/MillerCoors or on Twitter through@MillerCoors. Image Available: www2.marketwire.com/mw/frame_mw?attachid=1986217 Image Available: www2.marketwire.com/mw/frame_mw?attachid=1986230 Add to Digg Bookmark with del.icio.us Add to Newsvine For more information, contact: Scott Bussen MillerCoors 312.496.2969 scott.bussen@millercoors.com Stephanie Zipp Olson PR 312.854.7521 Copyright @ Marketwire. I am an expert from wovenwire-mesh.com, while we provides the quality product, such as Perforated Metal Mesh Manufacturer , China Wire Mesh Fences, Expanded Metal Mesh,and more.
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