As social media websites such as Facebook, Twitter, Foursquare, and Instagram have grown more popular, social media marketing has as well. Social media marketing is a method of advertising that utilizes social media websites to advertise a product, company, service, or brand. It focuses on creating content that draws customers' attention and encourages the customer to share it with his or her network. This type of advertising allows companies to connect with their customers. It also allows customers to interact with the companies, which is not possible in more traditional forms of advertising, such as radio commercials, newspaper ads, and television commercials. By encouraging the customer to share the content with his or her network, this type of advertising also allows the company to build its following through word-of-mouth. The exact method of social media marketing varies depending on the website. A company advertising on Facebook will create a company page and encourage fans to "Like" it. Liking a page will allow customers to receive updates about the company's sales, new merchandise, and other promotions. The company can also run promotions directly through Facebook itself. The promotion might encourage customers to "share" a photo of an item with their network in return for being entered into a giveaway to win that item, or give out special discount codes that are only available to people who have liked the page. On Twitter, a company can promote their brand on an individual level by posting short, catchy messages. The short length of the message means that customers are more likely to read the whole thing. Companies can also post links to their website, photos, Facebook profile, and so on. Customers might "Re-Tweet" a message that catches their eye, which allows the company to reach more people and attract potential customers. The benefit of Twitter is that it allows companies to promote a product in real time and post links to more detailed advertisements, which can draw in more customers. A company who advertises on Foursquare can create a page for its venue. Users will then be able to "check-in" at that location, which will allow their network to see that they are at that location. Many people link their Foursquare accounts to Facebook or Twitter, meaning that companies with a Foursquare check-in location will be able to reach a wide audience. Additionally, companies can offer special discounts to people whom check-in on Foursquare, which will promote loyalty to the company or brand. Instagram allows a company to post photographs of its products and services. This is a great way for a store or boutique to promote new arrivals or show pictures of customers wearing the clothes they sell. Instagram also allows customers to "tag" the company's account in photos, such as a photo of a customer wearing clothes he or she just purchased, which increases interaction between the customer and the company. Is your company interested in social media marketing? Kansas City residents can find help getting started at http://www.willgladhart.com.
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