If you are a business enterprise, I do not need to explain to you why branding is important. Even more so if you are associated with the manufacturing industry. Product packaging plays a huge role in the way your customers perceive your company and its ethics. It creates your image. It establishes the fact that you are all about quality. It tells your customers that you care about them and their experience with your product. It portrays your company as one that is dedicated towards end-user satisfaction. So much importance is laid down upon this one manufacturing function. No wonder companies are ready to spend millions on streamlining their packaging alone! But the whole situation can easily be managed with some simple additions to your packaging style. Shrink sleeves are becoming increasingly popular among manufacturing companies, owing to their economical nature and the high end marketing flexibility that they provide. There is a lot that this small change in your packaging can do for you. Here are some reasons why a shrink sleeve might be the best thing that has happened to your product. • These sleeves can be used to cover the most unusual of packaging shapes. So if you are selling a case of raisins that is shaped like the sun with little points jutting out from it, you will be hard put to find a way to put a label on it. But with a shrink sleeve cover, this issue is resolved easily. • Then there is the safety factor. Shrink sleeves offer an unparalleled level of protection to the product inside. In fact, it is an indicator that the product hasn’t been tampered with in any way. This is the reason why most food products come with this packaging. Once a shrink sleeve is torn, it cannot be resealed. So your customers will always know of the authenticity of the product they are buying. • Generally labels are affixed on the front face of the packaging of your product. But with a shrink sleeve cover, you get access to a 360 degree arc of prime marketable real estate – a chance to affix the label on almost every bit of your product’s packaging. Talk about optimum use of space. • This thin film plastic is one of the cheapest investments you can make for your branding and marketing strategy. It allows you full flexibility, an awesome level of creative freedom, and helps you to reach out to your customers like never before. No matter what label ideas you have in mind, all of them are possible with a shrink sleeve packaging. • And finally there is the sheer variety that is available in the market. With shrink sleeve covers, you can have labels created with metallic, pearlescent, thematic, or even make it look like etched glass. You can use a sleeve with an invisible look to make your label look more prominent. The choices are many! If you think shrink sleeves are something you might be interested in, make sure you pay http://www.accraply.com/ a visit. About The Author Kurt Benson is a veteran from the label applicator industry and has seen the world of packaging transform significantly during his years of experience. He recommends http://www.accraply.com/ as one of the best places to buy a label applicator machine for your manufacturing and packaging facility.
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